Head of Marketing France

il y a 3 semaines

Paris, Île-de-France Beam Suntory Temps plein
What makes this a great opportunity?

WHAT MAKES THIS A GREAT OPPORTUNITY?

  • BSI's 10-year growth ambition relies heavily on the ability to premiumize and enhance the relevancy of BSI brands as those that people truly love. The effective translation of long-term, brand building strategies into actionable, insight-drive local market plans and deployment will be absolutely critical to ensuring our portfolio is embraced by consumers and trade.
  • Opportunity to take ownership in the shaping of the newly formed French Route to Market
  • The chance to influence with Market and Regional impact via working collaboratively with Global Brand Houses and local market strategies
  • A highly cross-functional role, with the opportunity to work with many brands facing a range of different opportunities, across the whole French RTM and with Global Brand Houses and International Region
  • The right candidate will be recognized as a true thought leader and driver of change in the region – an opportunity to add significant value

OBJECTIVES:

  • Lead the marketing vision of Beam Suntory France by ensuring strategies and programs
  • are effective and synergies are established across brands and channels, following our rigourous brand building and growth planning framework within the region
  • Champion the marketing strategy to deliver against budgeted sales, profit, market share
  • and other key brand performance indicators across relevant categories/segments in France
  • Drive the premium brand agenda in Paris as a key city, and lead the marketing plans across in France
  • Build, lead and motivate the marketing team through coaching, training, and the establishment of superior executional standards
  • Be an active role model on DEI encouraging the team to become active participants
  • Establish a high level of rapport with key stakeholder across the relevant Brand Houses for the delivery of 3 YR Growth Plan, strategic alignment, pipeline innovation, including interventions required for specific brands.
  • Represent France in both the region (International) and Globally to ensure France commands the necessary resources and region focus to achieve its business goals

Role Responsibilities

RESPONSIBILITIES :

>BUILD STRONG BRAND EQUITY FOR OUR PREMIUM & PRESTIGE BRANDS IN FRANCE

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