Expert SEO and Content Strategies for Google Discover

il y a 4 semaines

Paris, France Sparteo Temps plein
Sparteo Suite of Solutions for Web Publishers

Since 2016 Sparteo has been revolutionizing advertising technology. Our AIpowered solutions boost media value on websites.

Sparteo is skyrocketing in Europe :

2nd fastestgrowing French adtech startup and 32nd nationwide (Les Echos).

21st fastestgrowing European ad & marketing startup and 359th overall (Financial Times).

Why

Passionate dedicated teams We empower them to learn excel and drive Sparteos success.

Highperformance solutions: Actirise for display FastCMP for consent management Viously for video and Voxeus for audio.

Discover our journey products and culture on our website


Your Job

Main Mission of the Position:
As the Expert SEO and Content Strategies for Discover you will be the goto expert for optimizing clients visibility online particularly through Google Discover. Your mission is to develop advanced SEO strategies analyze content performance and identify key opportunities to expand client audiences ensuring sustained growth and visibility across search and Discover.

To specify

SEO Audits and Optimization

Conduct indepth SEO audits for clients websites identifying areas for improvement (onpage offpage technical).

  • Implement technical SEO strategies to enhance site structure speed and crawlability for better Discover rankings.
  • Provide actionable insights and optimization recommendations for Google Discover.

Content Strategy Development for Google Discover

  • Design and execute content strategies tailored to enhance visibility on Google Discover.
  • Collaborate with editorial teams to recommend engaging optimized content that aligns with Discover algorithms and user engagement.
  • Ensure content formats metadata and multimedia elements (images videos) meet SEO and Discover standards.

Performance Monitoring and Reporting

  • Track and analyze performance metrics (traffic engagement conversions) using tools like Google Analytics SEMrush Ahrefs and Google Search Console.
  • Provide ongoing reports to clients highlighting trends insights and opportunities for improvement.
  • Adapt strategies in real time based on changes in Google Discover algorithms and client performance.

Client Education and Training

  • Educate and guide clients teams on SEO best practices Discover features and how to maintain a high level of content visibility.
  • Host training sessions and workshops to empower clients in managing their own content strategies postimplementation.

Industry Trends and Continuous Learning

  • Stay uptodate with SEO and Discover trends including algorithm changes industry news and innovations in digital content strategies.
  • Continuously test new techniques to stay ahead in the evolving digital landscape leveraging datadriven experimentation to optimize results.


Challenges and Unique Aspects:

  • Pioneering Discover Optimization: Google Discover represents a relatively new and dynamic frontier in SEO offering immense potential for visibility. Youll be at the forefront of crafting strategies that few others have mastered.
  • DataDriven Strategy : At Sparteo we are obsessed with data. Your ability to derive insights from metrics and drive decisionmaking through analysis will be crucial.
  • CrossFunctional Collaboration: Working across content development and client teams will require strong communication and leadership influencing key stakeholders to adopt and execute your strategies.


Your profile for this job
  • 5 years of experience in SEO with a proven track record in optimizing content for Google Discover.
  • Expertise in SEO tools (Google Analytics Search Console SEMrush Ahrefs).
  • Deep understanding of Google Discover algorithms and factors that influence content visibility on the platform.
  • Ability to interpret complex data and deliver clear actionable insights to both technical and nontechnical audiences.
  • Strong communication skills with the ability to train influence and advise clients and internal teams.
  • Fluent in English; proficiency in French is a plus.

Qualifications:

  • Bachelors degree in Digital Marketing Communications IT or related field.
  • Demonstrable experience in SEO and content production specifically geared towards audience engagement and Discover optimization.

Your mind set to share our adventure

  • You want to make an impact and move things forward collectively. Does hearing phrases like Yes but weve been doing it this way for years... make your hair stand on end We feel the same way: progress is made by questioning what already exists.

  • You solve problems pragmatically and analytically.

  • Youre looking for a fastmoving environment where your agility will be an asset. The 8020 (Pareto) principle holds no secrets for you.

  • Your ability to listen encourages you to challenge and improve yourself on an ongoing basis.

Our working conditions

  • A convivial and flexible working environment with our telecommuting culture integrated into the companys organization.

  • A friendly and smallsized team that you can find in our offices near Lille or in Paris.

  • Social gatherings and company events organized throughout the year.

  • Sparteo is experiencing significant growth both in terms of business and workforce especially internationally.

  • Additional benefits include an advantageous compensation system with nontaxable and nonmandatory overtime hours as well as a Swile restaurant ticket card.


Ready to join Team Sparteo Send us your CV and continue the recruitment process

Here are the stages in our recruitment process

  • Discussions about your driving forces your ambitions and ourSparteo mindset

  • Analytical and business logic tests

  • Discussions with one or more members of the Sparteo team including your future manager

  • Taking up references

Our recruitment process is mainly conducted by videoconference; however certain stages may require a facetoface meeting.

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