Brand Manager Beauty Care H/F
il y a 3 jours
Poste : Missions :
* Vous avez la responsabilité des cotons à démaquiller et des cotons bébé, afin de recommander et développer les plans d'action de la marque en France, en Italie et en Belgique en accord avec la stratégie internationale,
* Vous recommandez le plan marketing annuel et mettez en oeuvre les activités marketing comme les plans de soutien ou les activités de communication, incluant les activités digitales, en collaboration avec les autres intervenants internes ou externes (agences, l'équipe media et digital, l'équipe Beauty Care européenne, l'équipe customer marketing) ; vous gérez le budget marketing alloué et recommandez son allocation suivant les différentes activités marketing (media, promotion...) et participez à l'élaboration des prévisions de vente,
* Vous assurez l'interface avec les Services Customer Marketing, les équipes commerciales et logistiques, les usines, la logistique... afin de piloter les recommandations et la mise en oeuvre des lancements de nouveaux produits,
* Vous recherchez toute opportunité d'amélioration du P&L de la catégorie pour créer de la croissance profitable,
* Vous assurez la collecte, l'analyse et le partage avec les autres services d'information sur les performances, produits, les activités de la concurrence et les insights consommateurs ou clients ; vous avez la responsabilité de recruter et d'encadrer un stagiaire dans l'équipe.
Profil : * Diplôme universitaire en marketing ou école de commerce,
* Au moins 5 ans d'expérience en marketing dans une entreprise de grande consommation,
* Autonomie, capacité d'analyse, leadership, force de conviction,
* Un bon relationnel et de solides capacités de communication vous aideront dans votre collaboration avec les équipes transversales,
* D'un naturel curieux, vous êtes force de proposition et proactif dans vos recommandations,
* Vous maîtrisez les panels (Kantar et Nielsen),
* Vous avez un niveau courant en français et en anglais (à l'écrit et à l'oral), l'italien est un plus.
Entreprise : Michael Page Intérim Management se consacre exclusivement à la recherche de cadres confirmés pour des missions d'intérim et de management de transition.
Notre client, Groupe international leader dans l'hygiène et la santé, est à la recherche d'un Brand Manager Beauty Care pour une durée de 6 mois pour une prise de poste immédiate. Rattaché au Marketing Manager Baby et Beauty Care France, Belgique, Italie, Espagne, Portugal. Vous aurez la responsabilité managériale d'un stagiaire dans l'équipe.
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