Conversion Manager
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Why This Role Exists
At Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.
As we accelerate our Financial Services offering, including pro account, and the monetization of our existing customer base, we are seeking a Conversion Manager to own conversion across these strategic areas.
You will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact.
You will join the Website team within Growth and collaborate closely with Growth Engineers and Data in a multidisciplinary squad.
About Pennylane
Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.
Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients.
Key Figures and Ambition
Over 1.3 million SMEs already work with Pennylane
More than 7,000 accounting firms use our platform
Over 1,100 Pennylaners from more than 25 nationalities
More than €400 million raised since launch
Remote-friendly, international culture expanding across Europe
What You’ll Do
You will own conversion across the Financial Services and Monetization scope, working across website pages, paid landing pages, product journeys, experimentation, and measurement.
Own CRO and Experimentation
Define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows
Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions
Identify conversion friction and opportunities through analytics and behavioral insights
Develop clear hypotheses based on user behavior, business priorities, and funnel performance
Ensure experiments are measured against meaningful business outcomes
Manage the Website Conversion Roadmap
Own and prioritize the conversion roadmap for your scope based on expected impact and feasibility
Turn opportunities into actionable briefs, specifications, and delivery plans
Work closely with Growth Engineers, Data, Design, and other stakeholders to ship improvements
Coordinate QA, launch, and post-launch analysis
Own key Financial Services journeys, including pro account activation and the accountant portal
Contribute to monetization journeys such as upsell and self-sign-up
Build and Optimize Paid Landing Pages
Produce and optimize landing pages for Financial Services and Monetization campaigns
Help increase the speed and volume of landing-page delivery, removing the current bottleneck
Partner with Demand Generation and Paid/SEA teams to translate campaign objectives into high-perfo
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