Content Marketing Specialist

OUR STORY:

Join Scaleway and shape the sovereign cloud of tomorrow

Since 1999, we have been designing secure, sustainable infrastructures aimed at supporting the most ambitious companies.

Historically known for our dedicated servers (Dedibox), we made a strategic shift to cloud computing in 2015. Staying true to our principles of simplicity, flexibility, and technical excellence, we have become one of the leading players in Europe in the sector.

With the rise of artificial intelligence, we have strengthened our commitment, supported by the Iliad Group, which is investing €3 billion to develop a serious, sovereign AI alternative to American and Asian giants.

Every day, thanks to our fast-growing portfolio of cloud and AI products (bare metal, containerization, serverless, AI, etc.), Scaleway proudly serves thousands of customer across the private and public sector, from corporations like France Télévisions or Hachette Livre, to fast-growing startups like Photoroom and Biolevate, to institutions like the City of Copenhagen.

Our offices are located in Paris, Lille, Toulouse, Rennes, Rouen, Bordeaux and Lyon.

WHY WE NEED YOU ?

As we accelerate our growth across strategic industries, we need content that not only builds our authority, but also contributes measurably to acquisition.
Your mission will be to help build a scalable content engine around our priority verticals: creating strong original content, improving our organic visibility, supporting campaigns across the funnel, and ensuring our best ideas are effectively repurposed and distributed across channels.

YOUR FUTURE TEAM

You will join Scaleway’s Marketing & Communications team, an international and collaborative team working across content, communications, growth, field marketing, lifecycle, social, SEO and events.
You collaborate closely with our Senior Content Editor, who leads Scaleway’s editorial direction, strategic narratives, tone of voice and editorial standards, and with Field Marketing to develop content that supports our priorities across key industries, markets and accounts.
You will also work with SEO, Lifecycle, Social, PR, Sales and internal subject-matter experts to make sure our content reaches the right audiences and can be activated across multiple channels.

YOUR DAILY ROUTINE

• Lead content development for selected priority verticals, building a strong understanding of their audiences, business challenges and key topics, and translating these insights into content that supports our enterprise growth.
• Research and create high-quality content including white papers, industry reports, in-depth analysis, customer stories, articles, landing pages and campaign assets.
• Work closely with Field Marketing to identify content needs and build full-funnel content journeys, supporting industry campaigns and key accounts.
• Develop SEO-driven content based on search behavior, audience needs, market trends and content gaps, and continuously optimize existing content to increase organic visibility, qualified traffic and conversion.
• Build a systematic approach to content repurposing and distribution.
• Work closely with the Senior Content Editor to translate Scaleway’s editorial priorities and strategic narratives into compelling content for our target audiences, while maintaining our editorial standards and tone of voice.
• Interview customers, internal experts and external specialists to bring original insights, expertise and credible perspectives into our content.
• Collaborate with Field Marketing, Lifecycle, Social, SEO, PR and Sales to ensure content is effectively activated across channels and integrated into broader campaigns.
• Own content acquisition and performance KPIs
• Manage content projects end-to-end, from research and briefing through writing, publication, distribution, measurement and optimization.

ABOUT YOU

HARDSKILLS:

• Excellent writing and editing skills, with proven experience producing high-quality B2B content such as white papers, industry reports, thought leadership and long‑form content.
• Strong knowledge of SEO and content strategy.
• Strong understanding of B2B demand generation and the customer journey.
• Strong understanding of content distribution and repurposing across channels and formats.
• Comfortable working with content and acquisition KPIs to measure performance and identify opportunities for growth.
• Able to quickly understand complex or technical subjects and turn them into compelling content.
• Experience in B2B technology, cloud or AI is a strong plus.
• Fluent in both English and French.

SOFT SKILLS:

• A strong writer with a marketer’s mindset, equally interested in content quality and business imp