Senior Director

Position: Senior Director, Performance Marketing (Full time)

Total Annual Package (OTE): $220,000–$240,000 + comprehensive benefits

• Base: $185,000–$200,000/year
• Performance bonus: up to 20% of base, paid monthly
• Location: Remote (Global)

About Us

A leading e-commerce company operating a high-growth D2C brand in the US market. We run a data-driven, performance-first marketing operation where analytical depth, system thinking, and speed of execution define how capital is deployed across paid channels.

The Role

We are looking for a Senior Director of Performance Marketing to own the full paid media engine, multi-million-dollar monthly budgets across search and social platforms, with full authority over systems, measurement, creative testing, capital allocation, and team. This is a high-autonomy, P&L-ownership position for a professional who combines deep platform expertise with strategic and operational rigor, reporting directly to the CEO.

The Problems you'll Own

Primary — Decide what to launch and where the budget goes.

• A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized — brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend. The problem is deciding what to launch and where the money goes.

Secondary — Build the system that runs the scaling decisions.

• Design and document the rules that govern spend — when to pause, when to increase budget, when to pull back — and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.

Responsibilities

• Own Paid Media Efficiency. Manage and allocate multi-million-dollar monthly budgets across Google and Meta. Allocate capital between platforms based on marginal return, not platform-reported averages.
• Build Decision Systems. Design and document the pause/hold/scale logic, budget guardrails, and escalation protocols that govern all paid spend. Systems must be operable by any team member, with automation layered where it earns its place.
• Own Measurement. Platform attribution vs. backend reality, MER, incrementality testing. Serve as the single source of truth on paid media performance.
• Run Creative as a System. Concept pipeline, testing taxonomy, briefs, hook/hold analytics, UGC, whitelisting. Creative velocity by design, not ad hoc.
• Design Promo Architecture. Pulse strategy across the retail calendar, financing offers, funnel alignment.
• Lead the Team. Lead, assess, and structure the performance marketing function. Org design authority with CEO sign-off.
• Scale New Channels. Identify, evaluate, and pilot paid channels beyond Google and Meta. Channel identification is part of the mandate.
• Drive Profitability. Convert paid media efficiency to profit through a contribution-margin lens, after returns and financing costs, not ROAS in isolation.

Required Qualifications

• 7+ years in performance marketing with sustained ownership of $1M+/month on each of the two major platforms (concurrent or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth must be PMax-era: structure, feed, brand/non-brand economics.
• High-AOV considered‑purchase experience ($1,000+ AOV): sparse-conversion, long‑decision‑cycle categories.
• Has personally built, not inherited, bid, budget, and pause decision systems at scale. Candidates will be asked to present a playbook they authored.
• Statistical decision literacy: volume gating, false‑kill vs. wasted‑spend trade‑offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post‑ATT environment: concept‑vs‑variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred Qualifications

• Scripting against Meta/Google APIs; Google Ads Scripts.
• Mixed agency + in‑house background.
• Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• D2C e‑commerce background in home goods, furniture, or comparable high‑AOV verticals.