Content Strategist: Web, Product

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Content Specialist

Paris, Ile-de-France, France · Amsterdam, Noord-Holland, Netherlands

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens Bank we have an opening for a Content Specialist.

What are you going to do?

As our new Content Specialist , you will be responsible for the substantive content of our website, banking environment, and app. On the other hand, you will be responsible for creating and publishing inspiring and relevant content that resonates with the target audience. You act as the link between product content, service-oriented content, and customer communication, and you ensure coherence between content, customer experience, and inspiration. In addition, you contribute to the marketing activities assigned within our team.

You will report to our Marketing Manager.

Your responsibilities will include:
Web, Product & Customer Content

• Developing, managing, and optimizing structural website content
• Writing and updating content about our savings products and processes, and substantiating and drafting customer requests
• Translating complex information into clear, customer-focused language for service content (emails, FAQs)
• Monitoring content performance based on findability and usage, and identifying opportunities for improvement
• Collaborating with ICT, compliance, legal, and customer service to ensure accuracy and up-to-date content, and to strengthen customer trust and our reliability
• Safeguarding tone of voice, terminology, and consistency across the website, app, and banking environment
• Stepping into the shoes of our target audience and understanding their questions, inspiration, and information needs
• Researching relevant themes and topics, identifying interesting keywords, and incorporating these into the content strategy
• Creating content that helps and/or inspires our target audience, and managing external parties who support us in this
• Executing the content strategy and defining the associated KPIs
• Creating and maintaining the content calendar, driving execution, monitoring deadlines, and contributing to related outputs on our social channels
• Creating personalized newsletters where inspiration and customer experience come together
• Analyzing the effectiveness and impact of the content strategy and adjusting and optimizing it where necessary

Other Marketing Tasks

You will also contribute to the following focus areas:

Customer Experience & Insights

• Collecting insights and acting on them to elevate our services to the next level

Digital Development

• Contributing to our digital solutions backlog and preparing and testing releases

Who are we looking for?

Required Level of Education and Technical Abilities

• A completed HBO or WO degree in Marketing Communication
• Knowledge of AI-driven content generation, SEO, and GEO
• Knowledge of digital accessibility standards
• Ability to edit visual materials using Canva or Adobe Photoshop
• Strong writing skills in Dutch
• Team player with excellent sparring skills and strong stakeholder management abilities
• Analytical and data-driven mindset
• Proactive and decisive

Required Work Experience

• At least 5 years of work experience in a content role, preferably in a complex or regulated environment
• Experience with web content, customer communication, content strategies, content planning, and optimization
• Affinity with financial products

Language Requirements

• Dutch (fluent, spoken and written) – excellent level
• English (fluent, spoken and written)

What do we offer?

We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

Enjoy comprehensive rewards and recognition.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

Benefit from a healthy, positive work atm