Business Development Manager

Business Development Manager: role & purpose

The Business Development Manager is a strategic market development and demand creation role, responsible for expanding the presence and adoption of Dextra solutions (Bars, Geotec, FRP) through early-stage influence and upstream engagement.

He/She drives market penetration by targeting key applications, consultants, authorities, and project owners, ensuring Dextra systems are specified, approved, and positioned early in the design phase.

Acting as a bridge between markets, Product Management, Engineering, and Sales, the role shapes technical preference, contributes to long-term growth, and supports revenue generation by enabling project capture through specification influence and standardization. This role is not a sales function but is a key commercial growth enabler within the new organization.

Main Duties and Responsibilities:

Market Development & Demand Creation

• Identify and prioritize high‑potential applications, segments and stakeholders to accelerate specification and market penetration.

• Target key consultants, designers, project owners and authorities to influence early design decisions.

• Support regional teams on mega‑projects, strategic customers, and cross‑territory opportunities.
• Actively support and align with the global Key Account Management approach by contributing upstream insights, technical positioning, and specification strategies for Dextra’s Key Accounts.
• Provide early upstream intelligence to regions and BD leadership to maximize Dextra’s commercial positioning on major projects.
• Work closely with regional Sales teams to support the conversion of specification wins into revenue, tracking influence-to-sales conversion.

Specification Influence & Stakeholders Engagement

• Promote Dextra solutions to engineering firms, designers, consultants, authorities and project owners and drive adoption of Dextra technical specifications for Bars, Geotec and FRP Products.

• Drive the adoption of Dextra technical specifications in early design stages

• Deliver technical presentations and value‑engineering discussions that support commercial differentiation.

• Maintain active engagement throughout early project phases to secure specification positioning.

• Support regions in adapting and deploying specifications according to local market needs.

Market Intelligence & Portfolio Feedback

• Identify product gaps, market opportunities, and competitive threats, then communicate these to Product Management for roadmap alignment.

• Provide structured feedback on application trends, market needs, and competitor strategies.

• Propose improvements to existing specifications based on field experience, project feedback, and market evolution.

• Provide guidance to regions on how to adopt or adapt specifications for local markets.

Technical Advocacy and Sales Enablement

• Consolidate and structure testing evidence in coordination with Product Management, Product Engineering & Performance, and QC to support approvals, specifications, and technical credibility, ensuring full traceability and compliance.

• Develop and maintain design guidance notes, standard technical details, and application recommendations.

• Provide concept-level technical support (design justification, compliance note) during complex tenders and strategic pursuits.

• Support approvals, certifications, and acceptance by authorities and key clients.

• Maintain Dextra’s presence on approved product lists for consultants, contractors, and governmental authorities and track inclusion in ongoing tenders and projects

• Clearly communicate Dextra’s technical advantages and validated product capabilities to project stakeholders.

• Ensure that all specifications, design notes, and technical positioning remain fully aligned with validated product capabilities and approved performance limits.

Market Intelligence & Portfolio Feedback

• Identify product gaps, emerging applications, and competitive threats.

• Provide structured market feedback to Product Management to support roadmap alignment.

• Propose improvements to specifications based on field experience and market evolution.

• Highlight opportunities where Dextra is underrepresented and support targeted penetration strategies.

Standardization & Industry Positioning

• Participate in national and international standardization committees, technical working groups, and industry associations, to support market acceptance and commercial growth.

• Lead submis