CDI - Brand CRM Project Manager

Permanent Contract - Brand CRM Project Manager (F/M/X)

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, including 15,000 in Europe & Middle East, we c onnect customers and beauty brands within the world’s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the m ost unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

You will excel and enjoy this position if you are ready to actively handle the following missions :

1- Drive Client Performance & Customer Value

• Conduct studies on Brand Client Performance, highlighting business opportunies, optimization levers and actionable recommendations
• Work closely with the Strategic Marketing teams to build 360° marketing plans, by providing customer insights, performance analysis and recommendations on targets, activations and business priorities.
• Build and deliver campaigns performances reviews, translating data into clear recommendations and concrete actions.
• Develop new analyses and Client performance frameworks to help internal stakeholders better understand customer behaviours, client value drivers and growth opportunities.
• Monitor, challenge and continuously improve existing dashboards and reporting tools.
• Conduct Brand Client Performance studies for brand partners and present findings and recommendations to stakeholders.

2- Lead Brand CRM activation across Europe

• Own and coordinate the Brand CRM activation plan, ensuring strong execution across relevant channels and markets.
• Ensure the quality and continuous evolution of Brand CRM practices, including plans seamless executions, ways of working, governance routines and cross-functional coordination.
• Lead Brand CRM governance with central teams and local markets, ensuring alignment, visibility and smooth execution.
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• Set up and monitor CRM campaigns for brand partners, working closely with Marketing, Designs and CRM teams.
• Own the strategic oversight of local Gold events across the 13 European markets, ensuring adherence to guidelines and consistency in client experience. Facilitate cross-market visibility and knowledge sharing on Gold event activations, promoting best practices and continuous improvement across markets.

3- Lead CRM strategy and execution for Sephora Collection

• Act as the CRM lead for Sephora Collection, in close partnership with internal Marketing, Offer and brand teams.
• Define the annual CRM strategy, objectives and activation plan for Sephora Collection, ensuring alignment with business priorities and customer strategy.
• Oversee the implementation of the CRM roadmap across channels and key commercial moments.
• Monitor performance over time and recommend optimizations to improve impact, relevance and customer engagement.

Do not hesitate to apply if you have… or if you are …

• At least 5 years of post-graduate professional experience gained either in a CRM / customer marketing role or in a data / analytics role with strong business exposure
• A strong affinity for customer insights and performance analysis, with the ability to turn data into actionable business and CRM recommendations.
• A solid understanding of CRM activation.
• Proven experience managing multiple projects simultaneously in a fast-paced and demanding environment.
• Strong cross-functional leadership skills, with the ability to work effectively across central teams, local markets, and external brand partners.
• The ability to work with a high level of autonomy, take ownership of topics, and move them forward independently.
• The ability to challenge existing ways of working, identify improvement opportunities, and drive continuous optimization.
• Excellent communication and presentation skills, with the ability to adapt your message to different stakeholders.
• A structured, rigorous, and proactive mindset, combined with strong attention to detail.
• A business-oriented and customer-centric approach, with the ability to connect operational execution to strategic objectives.
• Flu