Marketing And Business Development Coordinator

“Working with Alice has been such a great help for my work.

She has given me tools to strengthen focus, productivity and enjoyment in all my endeavours, that I will carry forward in all that I do. Her energy and enthusiasm are always a lift."

Sofia Coppola, Oscar-winning writer and director

The Opportunity

Alice Armstrong Scales is looking for an experienced, commercially aware freelancer to work closely with her as she develops the next stage of her coaching business. A creative founder with a wealth of ideas, content and client relationships, Alice has ambitious plans. Your contribution will be to bring structure, thoughtful marketing and dependable follow-through to those plans.

This is a hands‑on role with no team management requirement. You will turn agreed ideas into practical plans and completed projects, make sensible recommendations and take responsibility for delivery yourself. You will enjoy both looking ahead and doing the work, from planning to making sure an event runs smoothly. Your judgement and initiative, together with your ability to deliver, will be central to the partnership.

This is an opportunity to build a trusted partnership with Alice, combining her coaching expertise and creativity with your commercial thinking, organisation and initiative to grow the business and share in the satisfaction of achieving success together.

About the Business

Armstrong Scales Coaching offers high-performance coaching, bespoke personal development programmes, workshops, retreats, talks and motivational events to help people develop greater clarity, confidence and calm to be able to perform at their best in any situation.

Alice brings more than 20 years of coaching experience to her work with clients. These include high‑profile individuals who expect discretion and a highly personal service.

In addition, Alice is planning to launch her App, Thrive with Alice, which will include:

• Five to Thrive, Alice’s free foundational mindset programme;
• Thrive for Life, her signature six‑module personal development programme;
• The Thrivers, her membership community with interactive engagement and on‑line events
• The Coach in your Pocket
• Resource Library
• Recordings of past Workshops
• Guided Meditations, Readings and other content

The Purpose of Your Role

Help Alice continue to build an organised, commercially sustainable business while protecting the quality of the client and member experience.

Most of your time will support Armstrong Scales Coaching, with a smaller allocation for bookings and administration at Château Les Arcis, the family’s holiday property in Burgundy.

This opportunity would suit an established freelance operations and marketing professional who enjoys working closely with a founder and wants a regular, long‑term client relationship alongside other commitments.

About the Role

Business planning and organisation

• Translate Alice’s priorities into a realistic business and marketing plan, a forward calendar and clear actions, owners and deadlines.
• Flag competing demands early and recommend what should happen first.
• Organise inboxes, contacts, files and workflows so information is easy to find, responsibilities are clear and agreed projects move forward without constant prompting.
• Maintain a concise progress update covering delivery, time used, results and decisions needed from Alice.

Marketing and client journeys

• Plan and deliver agreed email and social media activity around monthly themes, programmes and events, often repurposing Alice’s existing material and preserving her voice.
• Improve the journey from free content and Five to Thrive into Thrive for Life, Thrive with Alice or bespoke services, using the newly created funnels on Mastermind, Instagram (with ManyChat) with clear messaging, relevant follow‑up and practical conversion measures.
• Track a small set of useful measures, such as enquiries, registrations, email engagement, social media engagement and membership conversion. Use the findings to recommend changes rather than simply reporting activity.

Mastermind and the member experience

• Become confident with Mastermind, the platform bringing together all aspects of the business: website, programmes, membership community, email marketing, and help coordinate the App migration from Passion.io to Mastermind, testing access, emails, onboarding and member communications.
• Coordinate an agreed plan for the proposed January 2027 Thrive with Alice launch, refreshing existing launch material and identifying any technical support needed.
• Support the agreed community calendar, including communications and resources for Thrive Live sessions, workshops, guest co