Head of Growth
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Overview
Head of Marketing at GONG. Drive GONG’s global growth and scale the brand internationally. Reporting directly to Patrice Guénolé, this role is at the heart of our transformation into a global icon.
You will be the architect of a data-driven marketing engine, combining creativity, performance, and cutting-edge technology to fuel our next stage of growth.
Your Mission
Build and execute a bold, ROI-driven marketing strategy.
- Lead all paid media channels (Meta, Google, TikTok, YouTube) and push performance to the next level.
- Design a powerful CRM and loyalty engine (Klaviyo, Shopify, Brevo) that maximizes Customer Lifetime Value.
- Harness AI and data science to personalize journeys, predict behaviour, and unlock growth opportunities.
- Turn insight into action through advanced analytics and clear KPI reporting.
- Partner with Communication, Product, and E-commerce to deliver seamless launches and campaigns.
Your Profile
We’re looking for a growth leader with the vision, expertise, and passion to match our ambitions.
- Solid knowledge of our universe through professional experience in the industry.
- Active practice of our sports and deep understanding of products and surf culture.
- Hands-on use of our equipment.
- Proven track record (7–10 years) in marketing leadership, performance marketing, or growth strategy in a DNVB or e-commerce environment.
- Strong mastery of Ads (Meta, Google, TikTok, YouTube) with a data-first mindset.
- Deep expertise in CRM, retention, and marketing automation with focus on CLV.
- Advanced skills in analytics (GA, Looker, attribution) and comfort with data-driven decision-making.
- Hands-on experience integrating AI into marketing workflows.
- Strong leadership, analytical mindset, and culture of experimentation.
- Fluent English & French. Other languages are a plus.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Retail
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