Product Marketing Manager

Key Highlights

• Location: [Paris, 3 days per week in the office, hybrid working

• Reporting to: Chief Product Officer

• Salary : 65-80K DOE

About Us

SaleCycle is redefining how brands convert, engage, and retain customers through AI-driven experiences across the entire customer journey.

SaleCycle combines real-time onsite personalisation and intent scoring with offsite activation across email, SMS, and paid channels, enabling brands to identify, engage, convert, and re‑engage customers with precision.

What we do

• We provide a full-funnel Agentic Marketing Platform, combining:

• Real-time behavioural analytics and intent scoring

• AI-powered search, recommendations, and agentic decisioning

• Onsite personalisation and A/B testing

• Cross-channel activation (email, SMS, paid media)

• CRM/CDP integrations and first‑party data orchestration

• Retail media and monetisation capabilities

Who we are

We are a global team of 80+ people across the UK, France, Spain, Italy, and Eastern Europe.

We are profitable, growing, and operating with a clear mindset:

• We build, not maintain

• We prioritise outcomes over activity

• We operate with low ego and high accountability

• We challenge ourselves to step outside our comfort zone

Our Values

At SaleCycle, we care about people; it’s our top priority. We prioritise well‑being, growth, and innovation, continuously pushing boundaries as a team and a company.

• Continuous Innovation: Collaborate, innovate, and celebrate

• Premium Execution: Excellence Delivered Every Time

• High Curiosity: Embrace your inner child - ask why and listen

• Proactive Collaboration: United, we work together and lead the way

• Ultimate Passion: Infuse passion into every action

Job Overview

We're hiring our first full-time Product Marketing Manager to own the full PMM remit end to end in addition to a part-time setup that's proven the role out but needs someone in it full-time to keep pace with a growing platform, a post-merger product story, and a team that increasingly leans on product marketing for messaging, content, training and competitive intelligence.

You’ll sit at the intersection of product and the GTM functions — marketing and sales: translating what we build into stories the market values, arming sales with what they need to sell it, and keeping the whole team sharp on the competitive landscape.

Key Responsibilities

• Messaging & positioning— shape and maintain compelling narratives for the platform, its modules, and the brand, including naming new features and modules. The job is to shift the conversation from features to value: tell meaningful stories about outcomes, not recite modules and specs. Sharpen our competitive differentiation as the category evolves.
• Content— own product pages, emails, guides, and especially case studies, customer quotes and customer voice (in practice: product cards, testimonials, landing pages, elevator pitch and tagline copy sit here). Able to produce and adapt content by vertical, by use case and by persona, not one generic version for everyone.
• Product launches & GTM— partner hand‑in‑hand with product, and with the GTM functions (marketing and sales), to shape go‑to‑market strategy for new features and modules, and land them successfully in‑market.
• Product growth— drive adoption of new features and upsell/cross‑sell through lifecycle communications, in‑product messaging and customer‑facing campaigns. (Not retention — that sits elsewhere.)
• Sales enablement— build and maintain the talk tracks, battlecards, decks and training that make customer‑facing teams effective. Orchestrates training with the relevant product SME rather than necessarily running every session solo.
• Competitive intelligence— own competitor tracking and analysis, keeping the business ahead of what rivals are doing and saying.

Required Qualifications

• 6+ years in product marketing at a B2B SaaS company, ideally with a technical or platform product.
• A track record of owning messaging/positioning and shipping product launches, not just supporting them — and of working in complex environments with multiple products.
• Comfort building sales enablement materials that sales teams actually use.
• Native or fluent French and English (client base and internal team are mixed FR/EN).
• Independent and structured: this is a full ownership role from day one, not a sup