European Wholesale Sales Director

Company Description

blackcrows is an independent ski brand born in Chamonix, and embraced by mountain communities around the world. We design skis, outerwear and accessories with a relentless focus on performance, identity and style—objects shaped by a desire to merge beauty and efficiency.

Rooted in ski culture and driven by a spirit of freedom and adventure, blackcrows celebrates the mountains as a creative space. With offices in Chamonix, Paris and Los Angeles, a global distribution and own physical retail stores in key locations, the brand continues to expand its vision of contemporary skiing.

Job overview

As blackcrows continues its international growth, we are seeking a Head of Wholesale Sales Europe to lead and scale our wholesale business across the continent. This is a pivotal commercial leadership role, with full ownership of European wholesale performance and a mandate to deepen relationships with our best partners while expanding our presence in strategic markets.

The Head of Wholesale Sales Europe will define and execute the regional wholesale strategy, manage a field sales organisation, and serve as the primary point of contact for key retail accounts across Europe.

This role requires a unique combination of commercial drive, brand sensitivity, and the organisational ability to operate effectively within an entrepreneurial, culture-led brand.

Key responsabilities

1. Wholesale Strategy & Business Performance

• Define and own blackcrows' European wholesale strategy, aligned with global brand positioning and growth objectives.

• Drive revenue growth and sell-out performance across all European markets.

• Own the European wholesale P&L: revenue targets, margin, and distributor/agent commission structures.

• Build and manage the seasonal commercial calendar (sell-in campaigns, product launches, trade events) in close collaboration with the Product, Marketing, and Creative teams.

• Monitor market trends, competitor activity, and retail landscape across key European territories.

• Identify opportunities to expand distribution in strategic markets while maintaining brand selectivity and positioning.

2. Field Team Management

• Lead, supervise and develop the European field sales team (agents and/or employed sales reps) across territories.

• Implement the company's commercial strategy in the field and ensure consistent brand representation across all markets.

• Provide continuous training and support to sales teams: product knowledge, brand storytelling, sales tools, and argumentation.

• Oversee field team budgets, travel planning, and forecast accuracy.

• Monitor and optimise field service quality, including sell-in execution and in-store brand standards.

• Develop and maintain strong, trust-based relationships between blackcrows and its retail partners.

3. Key Account Management

• Own and develop relationships with major European strategic accounts (specialist ski retailers, premium outdoor chains, key door accounts in markets such as France, Germany, Austria, Switzerland, Italy, Scandinavia, UK and Benelux).

• Organise and lead sell-in meetings, ensuring strong order volumes and optimal product assortment.

• Deploy and oversee the execution of the marketing plan for key accounts, including in-store activation, co-op campaigns, and product training.

• Drive sell-out performance and monitor stock levels, ensuring healthy inventory positions at retail.

• Coordinate product training sessions for blackcrows retail partners (hard goods & soft goods).

4.Distributor Network Management

• Take full ownership of blackcrows’ third-party distributor relationships across markets where the brand operates indirectly, including Scandinavia, Eastern Europe, and the Southern Hemisphere.

• Identify, evaluate, and onboard new distributor partners where relevant, ensuring strategic and cultural alignment with the blackcrows brand.

• Set clear seasonal sell-in targets and sell-through expectations for each distributor market, and hold partners accountable to agreed performance levels.

• Conduct regular business revi