Senior Director

Senior Director (m/f/x), Marketing, Massey Ferguson EME

Location:

Beauvais, FR Wolfenbuettel, DE Breganze, IT Hohenmoelsen, DE Breganze, IT Asbach-Baeumenheim, DE Feucht, DE Marktoberdorf, DE

Brand: Massey Ferguson

Workplace Type: Onsite

Employment Duration: Permanent

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world.

As Marketing Director , you will strengthen brand awareness and drive sales across Europe and the Middle East by shaping the positioning of the company and its offerings . You will define the marketing strategy using consumer trends and competitive insight , and coordinate functions to optimize the customer experience . You will join the Massey Ferguson EME executive committee and report to the Vice President of MF EME.

Your Impact

Develop and drive the overall marketing strategy, brand positioning, and go-to-market approach across Europe and the Middle East

Lead product portfolio strategy, including new product introductions, lifecycle management, and innovation initiatives

Define commercial priorities, objectives, and performance targets to support business growth and market share expansion

Oversee the successful launch of new products and coordinate cross-functional execution across the organization

Drive market, customer, and competitive intelligence to identify opportunities and support strategic decision-making

Lead integrated marketing and communication activities, including agency management, media strategy, and budget oversight

Collaborate with sales, product management, and operations teams to align demand planning, resource allocation, and commercial objectives

Build, develop, and lead a high-performing marketing organization while fostering a strong culture of collaboration, safety, and continuous improvement

Required Experience and Qualifications

Minimum 10 years of progressive marketing leadership experience within the agricultural machinery, construction equipment, or related industrial sectors

Proven track record in developing and executing product portfolio, and brand strategies across multiple markets and regions

Strong expertise in go-to-market strategy, product launches, lifecycle management, and commercial excellence

Demonstrated ability to leverage market, customer, and competitive intelligence to drive business growth and strategic decision-making

Experience managing pricing strategy, demand planning, budgets, and P&L responsibility in a complex international environment

Proven leadership capability with experience building, developing, and leading high-performing teams

Excellent communication and stakeholder management skills, with the ability to influence at executive level and collaborate effectively across functions

Fluent in English; additional language skills, particularly French, are considered an advantage. Knowledge of agronomy and emerging technologies, including AI fundamentals, is desirable

A wide variety of career opportunities and international development prospects across Procurement, R&D, Manufacturing & Quality, Sales & Marketing, Aftersales, Communications, IT, HR, Finance, and Legal.

A 54-hectare campus with more than 2,500 employees based at the Beauvais site, featuring three company restaurants, a fitness center with a dedicated coach open seven days a week, a multi-sports court, and a sports association offering 18 different activities.

A comprehensive onboarding and training program designed to support your integration and help you develop new skills.

A flexible and agile work environment with the possibility of up to two days of remote work per week, depending on business needs.

• Attractive benefits including profit-sharing, employee participation schemes, a company savings plan, and a collective retirement savings plan.
• Access to concierge services through our partnership with Maison de Ther, including childcare support, ironing services, personal assistance, organic produce baskets, and parcel delivery services.
• A wide range of additional employee benefits through our Works Council (CSE), including travel offers, entertainment and event tickets, holiday vouchers, discounts at local businesses, and contributions toward meals in the company restaurant.

Your Workplace

This role follows AGCO’s on-site work model and is primarily based in Beauvais, with approximately 70% of the time spent on-site to foster collaboration and teamwork, and 30% dedicated to travel across the region.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers.