Marketing Director
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Marketing Director (M/F) - Industrial Sector
Location: Lyon - International Environment
Company:
My client is a leading player in the industrial sector, specializing in the production of innovative solutions for Industry 4.0. With a strong international presence, the company is experiencing steady growth and is now looking for a Marketing Director (M/F) to lead the marketing strategy and support its global expansion.
Key Responsibilities:
- Developing and executing the marketing strategy in alignment with commercial objectives and market needs.
- Leading a marketing and communications team (10-15 people).
- Driving multi-channel communication strategies (digital, press, events, etc.).
- Identifying new market opportunities and supporting the sales teams in their development.
- Analyzing market trends, customer needs, and adjusting strategies accordingly.
- Managing marketing budgets and optimizing investments.
- Collaborating with international teams to harmonize global marketing actions.
Desired Profile:
- Experience: At least 10 years of experience in a strategic marketing role, ideally within the industrial or B2B sector.
- International: Experience in a global, multicultural environment is essential.
- Languages: Fluent in English is required.
- Leadership: Strong ability to manage and inspire a marketing team.
- Strategic Vision: Sharp market analysis skills with the ability to translate insights into actionable plans.
Why join this company?
- A leading company in its sector, undergoing a digital transformation.
- A dynamic, innovative, and international environment.
- A strategic role with high visibility and a direct impact on the company’s growth.
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