Global Digital Marketing Manager H/F

Global Digital Marketing Manager H/F - Beauty & Personal Care

Global Digital Marketing Manager

About IMCD

IMCD Group is a global market-leader in the sales, marketing, anddistribution of speciality chemicals and ingredients. Its result-drivenprofessionals provide market-focused solutions to suppliers and customersacross EMEA, Americas and Asia-Pacific, offering comprehensive productportfolios ranging from home, industrial and institutional care, beauty andpersonal care, food and nutrition and pharmaceuticals to lubricants and energy,coatings and construction, advanced materials, and synthesis.
The IMCD Group realised revenues of EUR 5,160 million in 2023 with over 4,300employees in more than 50 countries. IMCD's dedicated team of marketing,technical and commercial experts work in close partnership to tailorbest-in-class solutions and provide value through expertise for around 60,000customers and a diverse range of world-class suppliers. IMCD shares are tradedat Euronext, Amsterdam (IMCD)

About the role

To support the Beauty & Personal CareBusiness Group growth strategy, the Global Digital Marketing Manager overseesthe implementation of digital marketing activities across marketing andcommunication channels. The role brings together campaigns’ execution, websitesmanagement, digital marketing tools, performance analytics and projectcoordination in an international environment.
As part ofthe company’s marketing network, the Global Digital Marketing Manager works inclose collaboration with the Group Digital Marketing team to coordinate theimplementation of the Group Digital Marketing strategy across the Beauty &Personal Care Business Group, while staying up to date with internal processes,evolving tools and guidelines. The role works hand in hand with the localMarketing & Sales teams across countries to support consistent andeffective delivery of digital marketing activities. The role reports directlyto the Global Marketing Director, collaborating closely with the GlobalMarketing Team on activities and priorities.

Tasks and responsibilities

Global & regional campaigns management

• Create global and regional campaign assets and workflows across all channels, including emails, websites, webinars and social media ads.
• Coordinate & support global and regional campaign implementation at country level with local Marketing Managers, including the local adaptation of emails and web content.
• Optimize campaign workflows based on previous campaign performance.
• Work closely with the Group Digital Marketing team to improve campaign processes and tools.

Website management

• Create website pages for publication across all countries’ websites.
• Review and validate web content created by countries.
• Optimize website traffic and lead generation through relevant customer journeys, page structure and SEO tactics.
• Work closely with the Group Digital Marketing team to improve website UX/UI and test new functionalities.

Marketing tools: digital, phygital, print-to-web and multimedia

• Support offline events with lead generation, lead collection and import into the CRM.
• Manage and use a range of digital tools, including Salesforce (CRM and CMS), SharePoint, Vimeo, Canva, Sales Assistant and Showpad (non-exhaustive list).
• Create and update templates for digital tools and channels.
• Participate in the sourcing, integration and development of marketing tools.

Data analytics

• Assess websites’ performance KPIs, including traffic evolution, traffic sources and lead generation.
• Assess email campaigns’ performance KPIs.
• Build reports on global and regional campaign performance and ROI (including generated business opportunities) and share results internally.

Project management

• Coordinate and support digital marketing activities across the Beauty & Personal Care Business Group in collaboration with local - Marketing Managers and Business Unit managers in countries.
• Stay up to date with Group Digital Marketing and Marketing Communication guidelines, processes and templates, and share guidelines and best practices across the Beauty & Personal Care community.
• Manage the budget for campaigns and digital marketing tools and activities.

Qualifications

• You have a degree in Chemistry, Biology, Cosmetic Science or a related field, combined with a minimum of 3 years of professional experience. A dual background or additional qualification in Marketing would be a strong asset. Previous experience in a B2B environment is highly valued, and experience within the Beauty & Personal Care or cosmetics industry would be an additional plus
• You have a strong understanding of digital marketing across campaigns, websites, CRM