Brand Manager Sharing

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title

Brand Manager Sharing & Scooping GMS/In Home (Carte d'Or, Viennetta, Grom)

Scope

France Localization Courbevoie, La Défense

Contract type

Permanent contract

Start Date

As soon as possible

THE ROLE

You are the end‑to‑end owner of your brands, shaping brand strategy while driving hands‑on execution in market. This is a high‑accountability, high‑visibility role with real autonomy. It requires strong brand leadership, creativity, executional excellence, and commercial and financial rigor — ideal for a driven marketer looking to accelerate their career through true business ownership.

KEY RESPONSIBILITIES

• Brand ownership & growth (Win with Consumers & Customers)
• Own the full 6P mix for Carte d’Or In Home, Viennetta, Grom in France
• Lead end‑to‑end brand strategy and brand building, ensuring relevance, desirability and differentiation
• Monitor and analyze the performance of your portfolio and innovations (with Nielsen, Kantar and internal tools), identifying opportunities and implementing corrective actions when necessary
• Innovation, assets & activation
• Lead product development and renovation projects, from ideation to launch, in close collaboration with R&D, Supply Chain and Global / EU teams
• Own brand assets and toolkits (visual identity, selling stories, POSM, activation guidelines)
• Spearhead impactful brand activations across influencer, TV, social, and DOOH channels, partnering with media team and agencies to maximize reach and awareness
• Performance, planning & business management
• Lead brand performance tracking, translating insights into corrective growth actions
• Monitor business performance and profitability of the brands, ensuring strong top‑and bottom‑line contribution
• Develop business cases, lead volume forecasting, and work closely with Demand Planning to secure robust launches and in‑year delivery
• Own full marketing budget accountability, ensuring spend is optimized and fully landed in in‑year marketing plans
• Project leadership & ways of working
• Act as project leader, managing multiple workstreams with pace, structure and clarity
• Ensure on‑time, on‑quality execution while navigating complexity and tight timelines
• Collaborate cross‑functionally with CSP, R&D, Demand Planning, Finance, agencies and partners
• May manage a trainee / intern, depending on project scope

PROFILE

• Is dynamic, driven and resilient, thriving in a demanding, fast‑paced environment
• Demonstrates strong independence and ownership, with a clear bias for action
• Brings solid brand management and marketing fundamentals, with a passion for brand building
• Combines creativity with executional excellence — ideas only matter if they land in market
• Shows strong project management discipline and comfort managing complexity
• Has strong presentation and storytelling skills, able to influence and inspire stakeholders
• Is commercially minded, data‑savvy, and outcome‑oriented
• Enjoys working cross‑functionally and building powerful partnerships
• Speaks English for cross functional team meetings and EU team alignment

WHY JOIN US?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward l