Head of Category Management

Il y a 3 jours

Grand Est, France La Badiane Executive Search Temps plein 90 000 € - 140 000 € Contrat

Head of Category Management & Insights – Wine Industry

La Badiane Executive Search is recruiting a Head of Category Management for a leading wine group, with internationally recognised brands distributed across more than 180 countries.

The role combines leadership of the Group's Category Management team (3 people) with a direct operational responsibility for the German market.

We are looking for a strategic, analytical and commercially driven professional, able to translate market insights into growth opportunities.

Your key responsibilities:

  • Define category growth strategies and identify market opportunities
  • Take direct ownership of Category Management for the German market, driving assortment optimisation, promotional strategies and category performance
  • Analyse market trends, consumer behaviour and retail performance to support commercial decisions
  • Support Sales teams in retailer negotiations, category reviews and product launches
  • Manage market research and retail panels (NielsenIQ, Circana, Kantar); leverage AI tools to enhance market analysis and generate actionable insights

International environment and strategic exposure, reporting line to the Group Marketing Director

Your profile:

  • 5–8 years of experience in Category Management or Commercial Strategy within FMCG
  • Strong knowledge of the German retail market and consumer trends
  • Solid analytical skills, experience with retail panels and a commercial mindset
  • Previous team management experience
  • Fluent German and English required; French is a plus
  • Wine & spirits industry experience would be an advantage

The role can be based in France (Grand-Est) or in Germany