Freelance Web Developer

We are looking for an exceptional, hands-on Website Experience & Development

Specialist who combines outstanding visual design, strong technical development skills

and a deep understanding of customer behaviour and online conversion.

Your immediate priority will be to take ownership of our existing Squarespace website,

improving its design, functionality, performance and customer journeys to help turn more

qualified visitors into retreat enquiries and bookings.

As MLA grows, you will also help shape and deliver a full website redevelopment and

potential migration to a different platform.

This is not a junior website administration role; we need someone who can independently

identify opportunities, solve technical problems and deliver high-quality website

improvements that support retreat bookings and commercial growth.

Outline Responsibilities - At a Glance

• Customer experience and conversion: Improve the journeys from initial discovery through to enquiry and booking.
• Exceptional website design: Create a visually compelling, premium digital experience that reflects our existing identity and inspires visitors to explore our retreats.
• Technical website development: Build, troubleshoot and optimise pages, functionality, integrations and CMS components. Implement technical website changes recommended by the SEO specialist. quality and reliability.
• Competitive intelligence: Awareness of benchmarks and best-in-class web development to help us become an industry leader.
• Website redevelopment and migration: Assess, plan and, when approved, deliver a full website rebuild potentially on a different platform.
• Quality assurance: Ensure website information, design, links, forms and booking journeys are accurate and functioning correctly.
• Continuous optimisation: Use data, testing and customer insights to recommend and implement improvements.

This is a hands-on role for someone who enjoys creating excellent digital experiences and taking responsibility for their performance.

Collaboration and Delivery

You will work closely with:

• The Growth Lead: Agree commercial priorities, website deliverables, campaign requirements and project milestones.
• The SEO & Paid Search Specialist: Collaborate on technical SEO, search performance, website structure, tracking and migration requirements.
• The Founder: Collaborate on significant website design, customer experience and
• The full MLA team: Support retreat launches, content updates and relevant website requirements.

Ideal Candidate Profile

• Strong, demonstrable experience designing, developing and optimising commercially successful websites.
• Strong experience developing and managing websites using modern CMS and website platforms, including e-commerce or booking integrations, with the ability to assess and work across different platforms.
• Advanced expertise in Squarespace, including customisation, development and performance improvement.
• Exceptional visual website design skills, demonstrated through a portfolio of personally delivered work.
• Strong understanding of UX, customer psychology, information architecture and
• Evidence of improving website engagement, enquiries, transactions or other
• Experience working with GA4, Google Search Console, Figma and relevant analytics tools.
• Experience designing scalable CMS systems and dynamic page templates.
• Experience creating responsive, mobile-first websites.
• Experience with third-party integrations, analytics, tracking and booking or
• Working knowledge of technical SEO.
• Strong website testing and quality assurance practices.
• Proven ability to plan, deliver and take ownership of complex website improvements and development projects.
• Proven experience planning and delivering website migrations between platforms, including content, integrations, functionality and SEO considerations.

Highly Desirable

• Experience working with premium travel, hospitality, wellness, lifestyle or other
• Experience integrating WeTravel or similar back-end booking platforms.
• Experience improving booking or purchase conversion through testing and customer research.
• Webflow and/or Shopify experience.
• Familiarity with founder-led and scaling businesses.
• An understanding of B Corp principles and responsible business practices.

Personal Qualities That Matter

• Commercial outlook: Understands that a website should inspire customers and support business outcomes. Understands how people navigate websites and make
• Proactive ownership: Identifies opportunities, recommends solutions and follows through on agreed work.