CDI - Senior Key Commercial Moment Marketing Manager (F/H/X)

Profile

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, including 15,000 in Europe & Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.

Within the Europe Strategic Marketing team, you will define and drive the European 360° marketing strategy for your activation portfolio, ensuring excellence from strategic planning to flawless market execution.

As Senior Marketing Manager – Fragrance, you will lead high-impact omnichannel activations across Europe, acting as the strategic owner of your campaigns while orchestrating their operational deployment with cross-functional teams and local markets.

You will be responsible for ensuring consistency across all customer touchpoints, balancing European strategic ambitions with local market needs, and continuously optimizing business performance.

Own the end-to-end development of your activation portfolio (e.g. Holidays, Fragrance Newness and other key commercial moments), from strategic brief to market implementation.
You will:

• Define the 360° activation strategy in line with business objectives and customer priorities.
• Translate strategic ambitions into actionable omnichannel activation plans.
• Build and manage project roadmaps, ensuring on-time and high-quality delivery (OTIF).
• Lead cross-functional alignment across Retail, E-commerce, CRM, Social Media, Media, PR, Studio.
• Partner with Category Managers to define relevant product assortments supporting each activation.
• Prepare and lead governance meetings, consolidating recommendations and securing CMO validation.
• Cascade strategic decisions and ensure clear communication across all stakeholders.
• Develop activation guidelines and Marketing Bulletins to ensure consistent execution across European markets.

Ensure seamless execution of all activations by coordinating internal experts and embedding digital at the heart of every campaign.

You will:

• Act as the main marketing partner for Digital teams across all activations.
• Ensure consistency between marketing strategy and digital execution.
• Coordinate cross-functional teams throughout the project lifecycle.
• Identify opportunities to optimize processes, collaboration and ways of working.
• Guarantee an integrated omnichannel customer experience across all touchpoints.

Measure campaign effectiveness and transform insights into future recommendations.

You will:

• Monitor activation performance and identify optimization opportunities.
• Lead qualitative consumer testing in collaboration with the Insights team.
• Organize cross-functional post-mortem (REX) sessions to capture key learnings and best practices.
• Consolidate campaign results and present recommendations to European markets during annual restitution meetings.
• Leverage insights to continuously improve future activation strategies.

Act as the key marketing contact for countries throughout the activation lifecycle.

You will:

• Support local teams in deploying the European strategy.
• Ensure consistency while adapting recommendations to market specificities.
• Gather market feedback and integrate local learnings into future plans.

• 5+ years of experience in operational and omnichannel marketing, ideally in beauty, luxury or retail.
• Proven experience leading complex 360° marketing activations in an international environment.
• Strong project management and stakeholder management skills.
• A solid business mindset and customer-centric approach.
• Fluent English (written and sp