Product Marketing Manager

About Nabla

Nabla delivers a unified clinical AI platform used by healthcare organizations across specialties and care settings. The platform includes:

Ambient AI documentation that captures clinical conversations and generates structured notes.

AI-powered dictation and clinical workflow tools embedded directly within EHR systems.

Agentic AI capabilities that support multi-step clinical and administrative tasks.

Enterprise-grade infrastructure built for secure deployment across health systems.

About the Role

The Product Marketing Manager will own how Nabla positions, launches, and drives adoption of the product with clinicians across their entire journey — from onboarding and activation through engagement and retention.

This is product marketing where the message ships directly to the user. You own the narrative for every new feature launch, then own the in-app and email programs that turn that narrative into activation.

You'll define the segmentation, write the positioning, ship the campaigns, and measure whether they actually moved adoption.

Userpilot is in place, but everything around it still needs to be built: the activation and adoption strategy, in-app and email templates, segmentation, cohort analysis, the process with Product Marketing peers, CSM, PM, and Design, and the campaign calendar.

This is a hands-on, highly operational PMM role. We need someone who lives in the tools, is data-driven, can test fast, structure the process, and turn usage insights into concrete positioning and messaging decisions.

Userpilot is the first step. Over time, this person will take ownership of the full communication stack across email, in-app, and other channels. The role works extremely closely with Product Marketing peers, Design, PM, Data, and Product Ops.

Nabla serves two distinct audiences, and lifecycle programs must work for both:

• Self-serve clinicians, who discover, activate, and adopt the product largely on their own. Here, automated email and in-app communication carries most of the relationship — your messaging is the go-to-market motion.

• Mid-market and enterprise health systems, managed by CSMs. Here the human relationship leads, and your programs must arm and reinforce the CSM — giving them timing, context, and content, never working around them.

You'll design each lifecycle so the right channel leads for each segment. On top of this, healthtech is a highly regulated industry with demanding clients: every communication must meet a high bar for accuracy, security, and professionalism, while still feeling personal and useful to busy clinicians.

Responsibilities

Feature Launch Positioning & Activation

• Own weekly in-app launch communication for new features, end to end and at a fast cadence

• Define the positioning and messaging for each release — what it is, why a clinician should care, what changes in their day

• Design the in-app experience (placement, format, flow) for each launch

• Validate messaging with Product Marketing peers, PM, and Design before shipping

• Launch on time and coordinate across the relevant teams

• Track performance (reach, engagement, adoption) for every launch and iterate quickly on results

• Stay highly reactive to the product roadmap, turning new releases into clear, well-timed clinician communication

Lifecycle Strategy and Execution

• Own the full lifecycle strategy across onboarding, activation, engagement, and retention, ensuring each stage of the practitioner journey is intentional, personalized, and measurable

• Tailor segmentation, messaging, and cadence to the distinct needs of each segment:

  • For self-serve, build automated email and in-app programs that drive activation, adoption, and retention with minimal human touch

  • For mid-market and enterprise, build programs that complement and support CSMs

• Direct and execute creative strategy for lifecycle channels — briefing, reviewing, and optimizing copy and design for brand consistency and message effectiveness

• Build and maintain a clear campaign calendar across functions

Experimentation and Analytics

• Lead a rigorous experimentation roadmap: A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions

• Define and own lifecycle KPIs, building reporting frameworks and sharing regular performance insights with marketing and cross-functional leadership

• Partner with Data and Analytics on audience segmentation, behavioral signals, and AI-driven insights to enhance personalization at