Country Lead DACH

Alma is a European leader in payment by installments, helping merchants grow by giving their customers more flexibility at checkout online, in-store, and remote. Founded in 2018, we serve over 25 000 merchants across Europe and are expanding fast across new markets.

Our belief: commerce is more than the exchange of goods and services. It's a force for progress. We're here to bring clarity to its complexity for merchants and consumers alike.

Alma in a few numbers

• €2.5bn financed in Europe in 2025
• 25,000+ merchants
• 10m+ consumers
• 10 European countries
• 380+ Almakers
• Profitable since 2025

About the mission

Alma is entering a new phase of international growth. After establishing a strong presence across Europe, we are investing in local leadership to accelerate enterprise adoption, strengthen our partner ecosystem and build high-performing country organisations.

You own the business. That means building and running the local revenue engine: managing enterprise and mid-market sales teams, designing the go-to-market for your market, and driving the cross-functional work (specifically with Marketing, Partnerships, Product, Legal, Risk and Operations) that unlocks local growth . You're the person merchants, partners and the ecosystem meet at the table. You're the person internally who makes sure your market gets what it needs to win.

It's a Country Manager role where sales leadership is one of the core inputs and where the output is a healthy, growing local business.

This position is a Permanent role based in Germany (full remote contract).

About the job

Build, hire, and lead the local sales team

This is the most important part of the role. You are building the Alma team in your country from the ground up.

• Recruit and scale Account Executives: Enterprise AEs and Mid-Market AEs
• Set the hiring bar high - every person you bring in shapes the culture and performance of the market
• Manage, coach, and develop your team once onboard: pipeline reviews, deal coaching, performance management
• Remain personally involved in strategic enterprise opportunities while progressively shifting your focus toward team leadership and market development
• Own the local new business number across both segments
• Define the right coverage model between segments - which accounts go where, how the teams collaborate without stepping on each other

Own the country P&L

• You are accountable for the country's business performance: TPV, revenue growth, cost envelope, contribution margin, and profitability trajectory
• You are the voice of your market on resource allocation (headcount and key investment priorities)
• Report on performance vs. business plan monthly to HQ

Build and execute the local GTM

• Define the next 12 to 18-month market plan, including priority verticals, target accounts, partner channels and local demand-generation priorities
• Define how Alma wins in your market: which segments, which verticals, which channels
• Adapt the playbook to local dynamics - buying behavior, competitive landscape, partner ecosystem
• Set the right priorities and sequence them

Drive cross-functional squads

• Identify what your country needs to grow: product localization, marketing campaigns, partnership agreements, regulatory unlocks
• Animate the people across Product, Marketing, Legal, Partnerships, and Ops to deliver those needs without direct authority over them
• Translate local market signals into clear, prioritized asks to HQ