Head of Category Management
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La Badiane Executive Search is recruiting a Head of Category Management for a leading wine group, with internationally recognised brands distributed across more than 180 countries.
The role combines leadership of the Group's Category Management team (3 people) with a direct operational responsibility for the German market.
We are looking for a strategic, analytical and commercially driven professional, able to translate market insights into growth opportunities.
Your key responsibilities:
- Define category growth strategies and identify market opportunities
- Take direct ownership of Category Management for the German market, driving assortment optimisation, promotional strategies and category performance
- Analyse market trends, consumer behaviour and retail performance to support commercial decisions
- Support Sales teams in retailer negotiations, category reviews and product launches
- Manage market research and retail panels (NielsenIQ, Circana, Kantar); leverage AI tools to enhance market analysis and generate actionable insights
International environment and strategic exposure, reporting line to the Group Marketing Director
Your profile:
- 5–8 years of experience in Category Management or Commercial xuezdbg Strategy within FMCG
- Strong knowledge of the German retail market and consumer trends
- Solid analytical skills, experience with retail panels and a commercial mindset
- Previous team management experience
- Fluent German and English required; French is a plus
- Wine & spirits industry experience would be an advantage
The role can be based in France (Grand-Est) or in Germany
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