Global Communication Director

Il y a 6 mois


Paris, France Horace Temps plein

**Responsabilités**:
Ton rôle sera de développer une stratégie de communication en France et à l’international afin de faire rayonner Horace à travers les réseaux sociaux, PR et Key Opinion Leaders (KOLs). Au sein de l’équipe Marketing et rattaché(e) au Chief Marketing & Commercial Officer, tu collaboreras avec les équipes Produit, Growth, Creative, Tech, et Operations pour mener la communication aussi bien globale de la marque que locale dans les villes où nous sommes présents.

Tes missions seront:

- Définir la stratégie communication, la mettre en place, développer le reach et les mentions au sujet de la marque via les réseaux sociaux, les PR et les KOLs
- Apporter une vision Business au pôle en créant une stratégie à 3 ans
- Superviser et développer avec les 2 Influence Managers (FR, UK, USA), la stratégie “KOL monde” afin d’amplifier l’image de la marque
- Superviser et développer avec le Social Media Manager, le calendrier social media afin de faire grandir l’image de marque et la relation avec nos communautés
- Gérer nos agences de presse (FR & UK) afin de développer des plans PR locaux, calendriers éditoriaux, événements PR; en phase avec nos objectifs et opérations marketing
- Manager l’équipe communication (Social Media Manager, Influence Manager (FR & UK), Community Manager, etc.) et s’assurer du delivery
- Analyser et suivre la performance de ton équipe en réalisant des reportings hebdomadaire, mensuel et annuel
- Gérer les budgets communication en fonction de la stratégie mise en place
- Participer à la stratégie marketing et à son exécution pour des activations produits, des ouvertures de boutique et pour le développement de la marque localement et globalement

**Ton profil**:

- Tu as plus de 10 ans d’expérience dans la communication (Social Media, Influence, RP,) dans une structure en pleine croissance ou une startup
- Tu as une forte expérience dans le management d’une équipe Communication et tu aimes manager par la data
- Tu es une personne stratégique, méthodique et orientée résultats
- Tu as une forte vision business du métier et tu aimes travailler sur des plans à 3 ans
- Tu as une approche ROIste de la communication avec l’habitude de respecter des objectifs
- Tu es capable de gérer la performance de ton équipe en sortant les KPIs demandées
- Tu as déjà pu travailler dans un contexte international et tu sais développer une marque sur plusieurs marchés
- Tu es expert(e) en storytelling et en contenu de marque
- Tu comprends parfaitement Horace, adore la mission de la marque et sa communauté

**Déroulement du process de recrutement**:

- Un **1er screening avec notre Head of Talent Acquisition**, pour mieux te connaitre et comprendre ton plan de carrière
- Un **entretien avec notre Chief Marketing & Commercial Officer**, pour te parler du poste, t’expliquer notre façon de fonctionner et voir si cela s’aligne avec ton profil, mais aussi pour répondre à tes questions
- Un **cas pratique** pour tester tes compétences techniques
- Une **présentation du cas** devant Marc notre CEO et notre CMO
- Suivi d’**un dernier entretien fit avec notre Team Horace**

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