Content Marketing Manager
il y a 3 jours
Company Description
**Rise Up: Transforming Talent to Deliver Business Value**
At Rise Up, we have an ambitious goal: to inspire and empower everyone to continuously develop skills.
We help our clients to keep and grow their power thanks to our unique Blended Learning Platform. More than just a tool, Rise Up is a complete solution including a strong technological know-how and a learning expertise that allows us to support our clients in the creation and development of today’s and tomorrow’s training services.
We’re growing fast, with our community of 2 million learners in 60 countries Over the years, Rise Up expanded its footprint in UK and Europe: France, Luxembourg, Belgium, The Netherlands, Germany,... But there’s still a lot more we want to achieve.
**Job Description**:
**Your Role**
Reporting to the Demand Gen Manager, **you will work closely with the rest of the Marketing team**, including Product Marketing, SEO, Marketing Ops, Paid and Organic Acquisition and be responsible for conceptualizing, writing, editing, and proofing copy for full French funnel marketing assets and custom client deliverables ranging from thought leadership to how-to content.
Here is the non-exhaustive list of our content channels: blog posts, white papers and guides, video testimonials and presentations, web content, case studies, and more
**Key Responsibilities**
- ** Develop and execute editorial calendar and integrated multi-channel campaigns to attract and engage target customer segments, drive website traffic, and continuously refine the demand generation strategy**:
- Analyze and define audience and business needs through gathering feedback from the market, prospects, and customers to build content strategies that address buyer persona pain points, needs and buying criteria
- Develop testing strategy across copy, channels and creative to improve engagement, SEO, campaign performance, and conversion continuously
- Collaborate with Sales team on content, scheduling, kick-offs, and retrospectives relating to campaign plans
- You will be comfortable with reporting on KPIs and results and taking action for course correction.
- Stay curious about the latest strategies of successful B2B Marketing and how they can support pipe generation.
- Collaborate with key sales and business stakeholders, as well as external agencies to increase the impact of marketing.
- Responsible for ensuring brand, quality and consistency, and promote these aspects within all your demand generation and nurturing activities.
**Qualifications**:
**Requirements**:
- 5 years of experience in content marketing, product marketing, professional writing/editing, ideally within a B2B context across full-funnel initiatives
- Creative thinker with a goal and data driven orientation.
- Independent and strategic thinker requiring mínimal supervision for decision making and resolution of business performance obstacles and conflicts.
- Great written and verbal communication skills.
- Demonstrated content writing, storytelling, and SEO experience optimizing content
- Advanced stakeholder management skills.
- Eligible to live and work in France with fluent French & English.
- Familiarity with Hubspot is a plus.
- You will be based at our Paris office and are able to commute there, but with flexibility to work remotely.
Additional Information
**What Rise Up Offers You ?**
- A booming scale-up: we will double our size this year again
- A huge impact on the future: reskilling and upskilling talent is now a strategic priority for our customers
- An inclusive, collaborative and energizing culture, focused on international expansion
- Participation in international conferences and seminars
- Many events and celebrations, from an annual seminar, quarterly town halls, holiday festivities and informal celebrations
- Team building activities in Paris
- A remote friendly environment dedicated to work-life balance
- Competitive salary and benefits (Alan Health Care insurance, Swile meal tickets, parental benefits, paid holidays)
- Unlimited fruit & snack bar (with coffee and tea)
- A free sports room in the office
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