Content & Customer Marketing Manager (Retail - Saas)

Il y a 2 mois

Paris, France OneStock Temps plein

We are a fast growing, customer-focused OMS SaaS Retail Tech company with more than 80 clients worldwide. Our innovative software suite allows omnichannel brands & distributors to unify their stock (stores, warehouses, suppliers) provide an accurate real-time delivery promise, and fulfil orders from every stock point. In 2024 we received a significant investment from the US Private Equity firm Summit Partners to further accelerate our growth, particularly in the United States.

In order to support our expansion, we are looking for a...

**Job description**:
As the **Content & Customer Marketing Manager** at OneStock, you will play a key role in shaping our content strategy and driving engagement with our target audience in the retail sector.

You will be responsible for creating compelling, data-driven content that highlights the value of our OMS solutions, supports our marketing inbound, sales outbound and partners initiatives, and position OneStock as a thought leader in the industry. Your deep understanding of the retail landscape, omnichannel strategies, and e-commerce trends will enable you to craft impactful stories that resonate with retail professionals and decision-makers. To achieve this, you’ll work closely with our customers - who should be the true heroes of our content - and with experts at our partner organisations.

In addition to content creation, you will define and implement strategies for distributing and promoting our most strategic content across channels to maximize visibility and impact.

You will become one of our marketing omnichannel and retail experts who will identify the opportunities, the trends, the customer needs, craft compelling messaging to interest and convert our audience. But also:

- Participate to the global content strategy definition.
- Ensure the production and delivery of high-quality, engaging, and relevant content (ranging from blogs to white papers and videos, from podcasts to infographics and research with analysts) aligned with the global strategy,
- Manage the external partners (writers, copywriters, designers, and translators if needed)
- Be customer oriented in charge of creating stories/videos to promote customer stories as much as possible.

Concerning the Data & analytics part: you are going to lead the content marketing efforts to better use data from our Business Intelligence Suite for a more effective communication.
- Drive communication on one of the main development axes of OneStock’s strategy: sustainability
- Possibly drive research work: conduct qualitative and/or quantitative research to understand customer needs and translate findings into actionable insights.

**Profile**:

- At least five years’ experience in B2B content marketing management (ideally in SaaS)
- Knowledge of the retail industry (understanding of the advantages of composable is a strong bonus)
- Proven ability to develop and execute content strategies that drive engagement, lead generation, and thought leadership.
- Excellent writing, editing, and storytelling skills, with the ability to create content that matches the audience.
- Experience in defining and executing content distribution and promotion strategies globally, for maximum visibility or for lead generation.

Regarding SEO & Analytics you will need:

- Familiarity with SEO best practices and the ability to analyze content performance using tools such as Google Analytics.
- Knowledge of marketing tools such as HubSpot, WordPress, and social media platforms.
- Strong communication and project management skills.
- Ability to collaborate effectively with cross-functional teams.
- Fluency in English at a native level is a must. Proficiency in a second language, such as German or French, is a plus.

For this position, you can work from Paris but also Toulouse or London.

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