Stage - Digital Marketing - Sea Campaigns - Sbs - Paris

il y a 4 jours

Nanterre, France Forum Emploi-Formation-Alternance: Talents Handicap Temps plein

**Description de l'entreprise**
SBS is a global financial technology company that’s helping banks and the financial services industry to reimagine how to operate in an increasingly digital world. SBS is a trusted partner of more than 1,500 financial institutions and large-scale lenders in 80 countries worldwide, including Santander, Societé Generale, KCB Bank, Kensington Mortgages, Mercedes-Benz, and Toyota FS. Its cloud platform offers clients a composable architecture to digitize operations, ranging from banking, lending, compliance, to payments, and consumer and asset finance. With 3,400 employees in 50 offices, SBS is recognized as a Top 10 European Fintech company by IDC and as a leader in Omdia’s Universe: Digital Banking Platforms. SBS is headquartered in Paris, France.

**Description du poste** About the team**:
The Digital Marketing Team at Sopra Banking Software is a dynamic group of professionals dedicated to driving the company’s online presence and customer acquisition strategies. This team is at the forefront of leveraging cutting-edge digital marketing techniques to engage with target audiences, generate high-quality leads, and enhance brand visibility across global markets. With members hailing from over six different nationalities, our team brings a rich blend of perspectives and expertise to the table.

Joining our team means being part of a collaborative and fast-paced environment where you’ll have the opportunity to work on a wide range of projects and gain exposure to different digital disciplines. Whether you’re launching digital campaigns, studying the competitive landscape, or analyzing performance data, you’ll be supported by a team that values innovation, inclusivity, and continuous learning.

**Key responsibilities**:

- LeadGen & Campaign Management: Assist in the planning, execution, and optimization of SEA, paid advertising, and ad hoc digital marketing activities to achieve monthly, quarterly, and yearly acquisition goals. Take active participation in end-to-end campaign management to generate marketing-qualified leads.
- Ad Copy and Creative Development: Collaborate with cross-functional teams to assist in creating, testing & challenging ad copy, visual assets, and other creative elements to launch campaigns & optimise performance.
- Keyword and Audience Research: Conduct keyword research for SEA campaigns, identify potential target audience for both search and display advertising.
- Performance Monitoring and Analysis: Track and analyse campaign performance metrics, providing insights and recommendations to optimise ROI.
- Bid and Budget Management: Support bid adjustments and budget allocation across campaigns to maximise efficiency and effectiveness.
- Competitor and Market Analysis: Perform competitor research and market analysis to identify opportunities and trends within the industry.
- Landing Page Optimization: Collaborate with the team to review and optimise landing pages to enhance user experience and conversion rates.
- Reporting: Assist in the preparation of regular reports summarising campaign performance, key insights, and areas for improvement.
- Learning and Development: Stay updated on the latest trends, tools, and best practices in SEA and paid advertising. Contribution to internal knowledge sharing (digital monitoring, regulatory news, new products, best practices).

**Will you be our next SEA/ paid advertising intern?**

**Must have**:

- You are currently enrolled in a relevant Masters degree program (Marketing, Business, Data Analysis, or a related field) and looking for a 6 month or end-of-studies internship.
- You are fluent in English & French (reading, speaking and writing).
- You have a problem-solving mindset with the ability to identify challenges and propose solutions to foster lead-generation campaigns.
- You have an understanding of digital marketing and creative elements involved in lead generation & paid campaign management.
- You demonstrate curiosity, organization, and proactivity.
- You are proficient in office tools, particularly Excel or Google Sheets.
- You have developed an appetite for numbers with the ability to interpret data, draw insights, and make data-driven recommendations.

**Qualifications**
- You have knowledge or notions of advertising platforms
- Google Ads, Microsoft Ads, Google Search Ads 360, Display & Video ads 360, LinkedIn Ads etc.
- You have knowledge or notions of keywords research tools
- Semrush, AHREF, Google keyword planner.
- You have first hand experience with CRM & Marketing automation tools such Salesforce Marketing Cloud, or Hubspot.
- You are familiar with reporting & data analysis tools such as Lookerstudio, Power BI, Tableau.
- You are familiar with web & conversion analytics tools such as Google Analytics, Matomo.

**Informations supplémentaires**
Les avantages à nous rejoindre:

- Un accord télétravail pour télétravailler jusqu'à 2 jours par semaine selon vos missions.
- Un package avantages intéressa

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