Marketing Director
il y a 1 semaine
**Basics**:
- **Based in**: Paris area
- **Contract**: Full-time permanent contract
- **Manager**:Agop, CEO
- **Team**: Marketing
Shipup is a 50+ people company that envisions a world where **brands keep their promises along the entire customer journey.**
That's why we enable brands to take control over the most volatile part of the customer experience —**the post-purchase— so they increase brand loyalty and save support costs.**
We work with **300+ brands** in **Europe and North America**, including some very successful digital native brands (**Cheerz, Blissim, Withings, Feed Ssense, A.P.C.**) while others are larger, more traditional accounts (**Leclerc, Carrefour, Go Sport, Yves Rocher, Zadig & Voltaire, Petit Bateau, etc **).
In 2022: Shipup announced that Global Blue had acquired a majority stake in the company while staying an independent structure.
**Job description**:
This critical role will have a significant impact on Shipup's growth.
As a key member of our leadership team, you'll report directly to our CEO and be part of the ExCom to influence the direction of Shipup's company strategy.
Your main main mission will be to create and nurture demand in our SMB market through new opportunities and expansion, in collaboration with our Sales Director and our Head of Ops.
As you succeed, you'll also develop innovative engagement and renewal marketing strategies with our customer success and product marketing teams
**Here are some of the key responsibilities**:
- ** Chief Market Officer**: stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our overall market positioning. Refine target personas, validate messaging, and identify optimal marketing channels to evangelise the problem we're solving, not just the product.
- **Innovation & testing**: identify and launch demand gen experimentations with the growth manager to help Shipup become the number one destination for post-purchase solutions.
- **Team leadership**: lead a high-performing team of four people, providing mentorship, guidance, and support.
- **Cross-functional collaboration**: work closely with sales and operations to optimise lead quality, demand volume, and nurturing for maximum conversion.
- **Performance analysis**: collaborate with the marketing performance manager to forecast, measure, analyse, and report, with a focus on the impact of demand activities on the sales pipeline, revenue, sales cycle length, and customer acquisition cost (CAC) efficiency.
- **Budget management**: Develop and manage the budget effectively to improve spending efficiency and drive expansionary revenue.
**Our team**:
You’ll lead our marketing team composed of four people:
- Jingyu XU, our Head of Performance
- Joseph, our Content & SEO Manager
- Costel, our Creative Director
- Caroline, our Field Marketing and Partnership Manager
** Our stack**:
**Marketing**
- Hubspot
- Google Ads
- Linkedin
- Adobe Creative Cloud
- Gartner
- Livestorm
- Supermetrics
- Tolstoy
- Webflow
- Userled
**Global**
- Slack, messaging platform
- Notion, collaboration platform
- PayFit, payroll & compliance for french talents
- Lattice, people success platform
- Deel, payroll & compliance for international talents
- Metabase, business intelligence platform
**What you have...**:
For this role, we believe success will rely on the ability to balance between strategic thinking and operational topics, a talent for driving demand generation, and strong leadership skills to offer a vision and inspire an international team.
**You could be a good fit if**
- You have strong experience(s) in **B2B SaaS marketing for demand generation**.
- You are **business and** **r**esults-oriented **with a proven track record of driving pipeline growth and revenue.
- You have experience in **leading marketing teams**, with the ability to build, inspire, and lead a high-performing team.
- You have experience with refining market positioning, creating personas and customer segmentation, validating messaging, identifying optimal marketing channels.
- You excel in **c**ross-functional collaboration **with proven ability to align and drive common initiatives, specifically with the sales and operations teams.
- You know how to **juggle between strategic and operational levels**
- You possess an **experimentation mindset **in which you understand the importance of testing and scaling what works. You can prioritise tests and find ways to implement them quickly.
**What you’ll get**:
**International **:we acknowledge our differences and celebrate them. D&I in our place of work is something we require every employee to champion.
**People-centric company **:our people matter, work-life balance is important at Shipup. Our employees talk about it here.
**Startup spirit & structured environment **:an environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear business vision
**Recrui
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