Marketing Director
il y a 1 semaine
ABOUT COTY
We’re Coty, one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
THE ROLE
MISSION AND RESPONSIBILITIES
We are looking for our new Marketing Director, a fragrance expert that is passionate about products innovations and product development in the luxury field.
We search for a proactive and creative Marketing Director willing to be part of the exciting adventure to build and develop ETRO, a new brand for Coty. Etro is an Italian Fashion brand with a unique colorful elegance and a recognizable printed pattern. The challenge will be to further develop its fragrance business adding to an existing niche collection.
Beauty junky, solution driven, digital savvy, the future Director is also rigorous, business driven and good team player to reinvent fragrance products strategy and portfolio in a competitive fragrance environment.
Partnering with the Fashion house, we are looking for a client-oriented mind that loves attention to details.
The role consists in building the global brand strategy on products innovation and products messages as well as marketing materials. The Director will also help to lead local implementation of the products launch strategy, working closely with the markets to facilitate and inspire connections and engagement between the products and its target audiences.
**KEY RESPONSIBILITIES**: Define the 3Y INNOVATION PLAN of the brand Define the useful support elements to achieve successful new product launch, in connection with the markets and the Trade Marketing, according to the timing and the quality. In charge of the development with the support teams of 360° campaign (digital, PR, merchandising, education ) Responsible for the products P&L Prepare the Marketing launch package Manage the Marketing team Manage the relationship with the license to build strong coherent plans Spearhead products innovation and partner with external agencies & internal expert teams Define, track & achieve KPIs for all launches Lead, coach, drive and develop a team Oversee day-to-day budget management and supplier payments Track, analyze, and monitor results, identifying key insights to optimize products strategy
WHAT YOU’LL BRING
**QUALIFICATIONS AND EXPERIENCE**: (Academic, Professional, Relevant Job Knowledge) 4-year Undergraduate Degree in Marketing or Related Field, MBA preferred Between 10 and 15 years of relevant products development experience at global level Strongly prefer Global Marketing experience in Fragrance
SPECIAL SKILLS REQUIRED Strategic Vision to build the brand in a “new / better / different” mindset vs competition Creativity and Innovation
- Business savvy, originality, intuition, digital oriented Excellent communication and interpersonal skills, ability to communicate across the organization at all levels Strong planning and organizational skills with a sense of priority and attention to details Excellent time management skills and the ability to adapt well to change and multi-task Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing Has an enthusiasm to proactively present learnings and suggest new ideas Experience working within a global scope Hard-working, self-motivated and passionate about the beauty industry Proficiency in English
CONCLUDING
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we’d love to hear from you.
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