Product Marketing Manager
il y a 4 semaines
**INSEAD **brings together people, cultures, and ideas from around the world to educate leaders who transform business and society. As a mission-driven school, INSEAD focuses on three values: open, rigorous, and entrepreneurial. Founded on a commitment to innovation in management education, INSEAD was the first international business school, introduced the first one-year MBA, pioneered company specific executive education, and has developed a unique fully integrated multi-continent campus structure. Today, no more than 10% of the incoming MBA class comes from one country - we truly are the Business School for the World.
We are currently looking for a **Product Marketing Manager **in the **Marketing & Recruitment **department. This is a permanent and full-time position, based on our Europe Campus in **Fontainebleau **.
The Product Marketing Manager is responsible for the implementation of the Executive Education marketing strategy to promote a portfolio of Open Online Enrolment programmes globally and to drive sales and strengthen the brand awareness of INSEAD’s Executive Development Programmes and offerings. The job holder will work closely with the CMO, Associate Director, and Senior Product Marketing Manager.
**Main responsibilities will include**:
Marketing Planning and Execution
- Responsible for developing, executing, and implementing marketing plans and campaigns to ensure a healthy lead pipeline to the target audience to support the revenue growth for an allocated portfolio of Open Online programmes.
- Build relevant thought leadership content to help grow brand awareness for their allocated portfolio.
- Develop and align customers’ journeys with relevant content, campaigns, activities, and initiatives and ensure that cross-functional teams are aligned to this.
Programme Management
- Refine, clarify, and articulate compelling marketing messages for the allocated portfolio of programmes.
- Develop research, key analytics, and provide insights into the strategic development of their Open Online programme portfolio.
Management of Marketing Channels
- Manage and build strong relationships with key agencies to drive leads growth and build brand collaterals.
- Coordinate activities across key communications and marketing channels, including Online advertising campaigns, Google Search Engines Optimization (SEO) & Google AdWords campaigns (SEM), Direct Marketing campaigns, Social media platforms, Marketing collaterals, Web, Videos, and other multimedia tools, Podcasts, Webinars, Events.
- Provide in-depth insights and analytics of the performance of the channels to inform investment and other decisions.
- Bachelor’s degree or equivalent, preferably in Marketing, Communications or Business
- At least 5 years of relevant work experience including a minimum of 2 years in a marketing/communications/branding role
- Ability to collaborate cross-functionally with people from different levels in an organization
- Excellent interpersonal and communication skills with a strong ability to communicate and engage with a wide range of stakeholders and clearly articulate information
- Experience in managing digital marketing or omni-channel campaigns
- Innovative mindset, with the capability to identify key trends in the market and articulate/communicate these accordingly
- Result driven with excellent organizational skills
**_L'INSEAD _**_rassemble des personnes, des cultures et des idées du monde entier pour former des leaders qui transforment le monde des affaires et la société. En tant qu'école à mission, l'INSEAD se concentre sur trois valeurs : l'ouverture, la rigueur et l'esprit d'entreprise. Fondée sur un engagement en faveur de l'innovation dans l'enseignement du management, l'INSEAD a été la première école de commerce internationale, a introduit le premier MBA en un an, a été pionnière dans la formation des cadres spécifiques à l'entreprise et a développé une structure unique de campus multi-continentaux entièrement intégrés. Aujourd'hui, pas plus de 10 % de la classe MBA entrante ne provient d'un seul pays - nous sommes véritablement l'école de commerce du monde entier. _
- Nous recherchons actuellement un(e) _**_Product Marketing Manager (F/H) _**_pour le département _**_Marketing & Recrutement _**_. Il s'agit d'un contrat à durée indéterminée à temps plein, basé sur notre campus européen de _**_Fontainebleau _**_. _
- Le Product Marketing Manager est responsable de la mise en œuvre de la stratégie marketing de l'Executive Education afin de promouvoir un portefeuille de programmes d'Open Online Enrolment au niveau mondial, de stimuler les ventes et de renforcer la notoriété des programmes et des offres de l’INSEAD Executive Development Programmes. Le titulaire du poste travaillera en étroite collaboration avec le CMO, le directeur associé et le responsable principal du marketing produit. _
**_Principales responsabilités : _**
- Planification et exécution du m
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