Emea B2B Senior Marketing Manager
Il y a 3 mois
EMEA B2B Senior Marketing Manager - Financials
Dow Jones Job Location Job ID
**About Our Organization**:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Team:
As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.
**About the Role**:
In this role, you’ll be responsible for marketing to Fortune 1000 companies in Banking, Investing, Payments and other financial services industries, and driving in partnership with sales and product, revenue growth in these segments and key accounts within. To achieve this you will execute a global plan regionally to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a strategic Marketing Manager, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth in EMEA ( Europe, Middle East and Africa).
This role is based in-person in London or Paris, working on-site in our office three days a week, reporting to the Senior Director of Marketing EMEA.
**You Will**:
- Develop and maintain a deep understanding of Banking, Investing and Payments industries, market trends, customer needs and competition in the EMEA region. Continuously assess them to identify new business opportunities and optimize strategy.
- Work with the Sales and Data teams to develop and maintain a deep understanding of the select accounts we will target within each industry.
- Based on those insights and business priorities, contribute to the Global Marketing team’s strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select accounts. Working together with sales this strategy will drive revenue growth in those industries and accounts.
- Work with regional sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships, and translate this into compelling stories promoted through industry programs and experiences.
- Collaborate with the Global Digital Marketing team to build a plan that is effective in reaching and engaging the select industries/accounts in EMEA, driving the necessary awareness and preference. Monitor its effectiveness and provide feedback to improve.
- Together with the EMEA Events Marketer, Sales and the Global team develop an annual event marketing strategy that builds awareness and our reputation in select industries, and deepens relationships with key decision makers in select accounts.
- Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion.
- Partner with the Sales Enablement team to engage sellers around the targeted industries and account initiatives, develop their skills and equip them to have effective customer meetings.
**You Have**:
- A minimum of 10 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/ or Account Based Marketing targeting Fortune 1000 corporate customers.
- Experience in B2B marketing to Banking, Investing and Payments companies is a plus.
- Experience strategizing and executing event experiences is highly preferred.
- “One-to-Few” Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts.
- Experience in marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 financial companies is a plus.
- Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.
- Fluency in spoken and written English.
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