Customer Lifecycle and CRM Manager

il y a 5 jours

MontbonnotSaintMartin, France Arturia Temps plein

Arturia designs musical instruments and software for musicians and producers, professionals and beginners alike. Its mission is to make music creation accessible to everyone through technology, and to offer the most intuitive and user-friendly experience.

Arturia started its journey in 1999 with the recreation of legendary analog synthesizers in software form, which then led to developing a full range of hardware synthesizers and contemporary audio tools. The products rely on innovation to offer a daring, accessible, fun, and inspiring approach to sound exploration.

Arturia is growing and now employs over 140 passionate people located in France, the USA, Hong-Kong, Mexico, and the UK. Arturians share an ambition for excellence, values such as transparency and simplicity, and a culture of celebration around successes.

Brand and Growth teams work closely together to promote Arturia's products, animate our community and respond to the needs of our customers. The growth team is looking for someone who can create and implement the strategy to guide users through the Arturia journey and increase their satisfaction and value.
As the Customer Lifecycle and CRM Manager, you will drive customer engagement and retention through personalized lifecycle programs (welcoming new users, maintaining the level of engagement of active users and waking up sleeping users, managing the value of the customer's lifetime), implement the necessary CRM tools and constantly refine the strategy according to the analysis of metrics.

Your main responsibilities will be the following:

- Work on the segmentation to deliver the right message, to the right person, at the right time
- Grow our newsletter subscriber base
- Monitor and increase the main newsletter KPIs: opening, click-through, and unsubscribe rates
- CRM management_
- Participate in the definition of requirements and functionality needed to select and deploy our new CRM tool in collaboration with the IT team
- Develop the "Consumer Data" expertise to build CRM strategies in collaboration with the Data Analyst, to create relevant customer profiles and segmentations of the database according to business objectives
- Optimize customer journeys to ensure that users have the best possible in-product experience
- Create the Customer lifecycle experience for each segment to maximize their lifetime value (onboard, engage, retain, cross-sell and upsell)
- *
Arturia est le premier fabricant français d'instruments de musique électronique. Sa mission est de rendre la création musicale accessible à tous.

Arturia commence son épopée en 1999 avec la création de synthétiseurs analogiques iconiques sous format logiciel, et connaît aujourd’hui un succès international grâce au développement d’une gamme complète de synthétiseurs, contrôleurs MIDI et équipements audio. Les produits, s’appuyant sur l’innovation, offrent une approche audacieuse, accessible, fun et inspirante de l’exploration sonore.

Arturia grandit et compte actuellement plus de 140 collaborateurs passionnés en France, aux Etats-Unis, à Hong-Kong, au Mexique et au Royaume-Uni. Les Arturiens et Arturiennes partagent une ambition d’excellence, des valeurs telles que la transparence et la simplicité, et une culture de la célébration autour de chaque succès.

Les équipes Brand et Growth du service marketing travaillent en étroite collaboration pour promouvoir les produits Arturia, animer notre communauté et répondre aux besoins de nos clients. L'équipe Growth recherche une personne capable de créer et de mettre en œuvre la stratégie visant à guider les utilisateurs tout au long du parcours Arturia et à accroître leur satisfaction et leur valeur.
En tant que responsable du cycle de vie client et CRM, vous stimulerez l'engagement et la fidélisation des clients par le biais de programmes personnalisés du cycle de vie (accueil des nouveaux utilisateurs, maintien du niveau d'engagement des utilisateurs actifs et réveil des utilisateurs endormis, gestion de la valeur de la durée de vie du client), mettrez en œuvre les outils CRM nécessaires et affinerez constamment la stratégie en fonction de l'analyse des métriques.

Vos principales responsabilités sont les suivantes:

- Travailler sur la segmentation pour délivrer le bon message, à la bonne personne, au bon moment.
- Développer notre base d'abonnés à la newsletter
- Surveiller et augmenter les principaux indicateurs clés de performance de la newsletter : taux d'ouverture, de clics et de désabonnement.
- Gestion du CRM_
- Participer à la définition des exigences et des fonctionnalités nécessaires à la sélection et au déploiement de notre nouvel outil de CRM en collaboration avec l'équipe informatique.
- Développer l'expertise " Consumer Data " pour construire des stratégies CRM en collaboration avec le Data Analyst, pour créer des profils clients pertinents et des segmentations de la base de données en fonction des

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