Cdi - Loyalty Rewards Manager (M/F)

il y a 4 semaines


NeuillysurSeine, France Sephora Temps plein

At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we’re evolving, innovating, and reimagining the future of beauty and retail.

As a Loyalty Rewards Manager, you will join the Customer Animation team within the Europe & Middle East Marketing Department.

Your mission will be to ensure the strategy of partnerships & brand negotiation through the sourcing, management & development of the visibility of customer gifts of the loyalty program at Sephora.

**_
You will excel and enjoy this position if you are ready to actively handle the following missions:_**

**_
1-Be the Gift Catalog Owner:_**
- In this context, your missions will be the following:_

**_
Upstream_**_:
- _Coordination with the Client Strategy & Loyalty team to _**_determine gift needs_**_ (volumes, budget, launch timing, etc.) based on the loyalty program promise & _**_business plan_**_ for the markets concerned._
- **_ Construction of the Gift Brief_**_ for the Offer & Brand Partnership teams, integrating catalog objectives & challenges, volumes, constraints, country scope & retro planning._
- **_ Definition of the gift catalog_**_: _
- _With _**_strategic brands identified_**_ with the Offer & Image teams._
- _ With _**_partner service providers_**_ for beauty accessories, in accordance with market trends and the brand's strategy, with the indirect purchasing teams._
- **_ Coordination of the volume of gifts and management of forecasts with brands and suppliers_**_ in collaboration with the Offer & Supply Chain teams to ensure the availability of gifts._
- **_ Develop partnerships_**_ adapted to the brands in the portfolio, using quantitative and qualitative tools to _**_secure valued and attractive catalogs for our customers_**_._

**_
Downstream_**_:_
- **_ Be responsible for orders and replenishment (Web & stores) & co-donate the follow-up of customer gift_**_ flows with the Offer & Supply Chain teams in close collaboration with the countries of the scope concerned to guarantee the availability of the catalog to our customers._
- **_ Coordination of analyses, production of results summaries & post-test studies_**_ with the Campaign Management & Research teams to analyze the performance of the gifts._
- **_ Coordination & communication_**_ with Communication & Image teams, offer, campaign management teams, as well as with the _**_countries of the Europe and Middle East zone_**_ to _**_guarantee omnichannel operational excellence_**_._

**_2-Coordinate the CRM EME activation plan for Rewards_**_:_
- **_ Define & develop Gift assets and communications including_**_: _
- **_Animation media_**_:_
- _ Digital such as highlights on our _**_social networks_**_ (posts, contests, stories etc.), _**_Media_**_ campaigns, animations on our websites via Windows & Under Banners developments etc._
- **_ Influence & press relations _**_plans such as participation in JPOs, press releases, creation of journalist & influencer boxes, organization of contests etc._
- **_ In-store_**_, such as flyers, leaflets, window displays, security gates, shopping cart backgrounds, etc._
- **_ Permanent supports:_**
- _ Digital on our websites & App, via the development & update of _**_landing pages for the promotion of Gifts_**_ etc._
- _ In-store, via in-store _**_merchandising supports_**_ to highlight the Gifts_
- **_ These developments include upstream briefs_**_:_
- _ Ensure the integration of _**_customer_**_ _**_issues & challenges_**_ to bring value to the Briefs and meet the identified CRM objectives._
- **_ Ensure the orchestration & follow-up of cross-departmental EME Gift projects_**_: Offer Management through the 4 Axes teams (Makeup, Skincare, Fragrance, Haircare), Image, Communication, Merchandising & Retail Marketing & Campaign Management teams._
- **_ Writing of CRM briefs_**_: definition of CRM objectives, targets, messages, offers, channels, etc._
- **_ Follow-up on the creation_**_ with the internal Studio Sephora department & with our external partner agencies._
- **_ Coordinate the development of gift toolkits in 360°_**_ with Merchandising, Press, Media & Social Media, E-store, Training etc. in collaboration with the Communication, Offer & Image teams._
- **_ Coordinate and follow up the annual CRM Animation Plan_**_ for all countries in the _**_Europe and Middle East zone_**_ to ensure the execution of the plans on the existing scope & new strategic partnerships and, ensure the adequacy between local CRM needs & central developments._

**_
3-Analysis of Gifts_**_: _
- **_Activity Steering & Analysis:_**
- **_ Production of summaries & participation in the monitoring of gift and product re-purchase performance_**_ with the Campaign Management & Research team._**_ analysis_**:

- _ Share results with the _**_Offer_**_ teams and _**_brands_**_ during performance reviews._
- As part of the implement



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