Cdi - Lead Loyalty & Rewards Project Manager
il y a 1 semaine
**Lead Loyalty & Rewards Project Manager** (M/F/X)
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
- The position is based in Neuilly-sur-Seine._
**You will excel and enjoy this position if you are ready to actively handle the following missions**:
**Contribute to the implementation and success of loyalty program rewards**:
**Before deployment**:
- ** Participate in defining the customer strategy** related to loyalty rewards in close collaboration with the Customer Strategy, Offer & Brand Partnership teams.
- ** Coordinate with the Customer Strategy team on the construction of market Business Plans** to define the volumes of loyalty rewards to source from brands.
- ** Onboard the European market teams (**Offer, Supply Chain, and CRM) on the functioning of rewards with business rules and management tools.
**Define appropriate partnership levels and models** with brands, in coordination with the Offer and Brand Partnership teams, to secure valued and attractive reward catalogs for our customers.
- Define the loyalty reward strategy for our best customers, with special attention to differentiated treatment for our Gold members (gifts, experiences).
**Management & analysis of activities downstream**:
- ** Coordinate analyses, produce result summaries and post-test studies** hand in hand with the CRM & Data teams to analyze the performance of the Rewards.
- Coordinate and communicate with the Communication & Image, Offer, CRM teams, as well as with the countries in the Europe and Middle East zone **to ensure omnichannel operational excellence**.
- ** Produce summaries and participate in monitoring the performance of reward and product redemptions** with the CRM & Studies team.
- ** Share results with the Offer teams and brands during performance reviews, and participate in recommendations** to improve the results of subsequent campaigns with action plans.
- ** Monitor performance and impacts on our customers beyond rewards**, to observe and report the effects of the Love Meter, customer satisfaction, brand health tracker, etc., and use this customer data to bring out valuable and actionable insights.
- ** Continuously improve processes in close collaboration with countries and business teams**, to optimize the reward lifecycle management, improve customer satisfaction, and consolidate report results.
**Coordinate the CRM activation & animation plan for loyalty program rewards**:
- ** Develop an animation strategy** to engage our customers and promote rewards:
- ** Develop an animation strategy aligned with strategic objectives**, meeting both customer expectations and the core values and preferences of the loyalty program.
- ** Animation**:
- ** Digital assets** such as highlights on our social networks (posts, contests, stories, etc.), media campaigns, animations on our websites.
- ** Influence & PR plans** such as participation in Press Days, press releases, creation of boxes for journalists and influencers, organization of contests, etc.
- ** In-store materials** such as flyers, leaflets, showcases, security gates, basket liners, etc.
- ** Permanent supports**:
- In-store through **merchandising materials and spaces** to highlight the rewards.
- ** These developments include upstream briefs**:
- Ensure the integration of **customer issues** to add value to the briefs and meet identified CRM objectives.
- ** Ensure project orchestration and follow-up across teams**:Offer across 4 categories (Makeup, Skincare, Fragrance, Haircare), Sephora Collection, Image, Communication, Merchandising & Retail Marketing & CRM teams.
- ** Write CRM briefs**: define CRM objectives, targets, messages, offers, channels, etc.
- Follow up on creation with the internal Sephora Studio department and with our external partner agencies.
**Education/Experience**:
- Graduated from a business school or university in Marketing, Sales, or Communication.
- At least 3 years of experience (excluding internships/apprenticeships) in creating action plans with brands, managing brand portfolios, or CRM projects. Experience in large-scale project management in the retail sector (Category Manager or Brand Manager, Supply Manager or Coordinator), E-commerce, or consulting firm.
- Proficiency in English and French, enabling daily work, is a prerequisite. Knowledge of a third language is a plus
**Soft & hard kills**:
- Proven data analysis skills and numerical proficiency, comfortable using Excel for calculations.
- Exceptional communicator with strong interpersonal skills, capable of engaging energetically and interacting effectively with various stakeholders.
- Agile, dynamic, rigorous, and responsive, excelling in managing multiple projects wi
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