Cdi - Manager Marketing Opérationnel (F/H)/x)
Il y a 7 mois
**Operational Marketing Manager** (M/F/X)
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
As part of the Omnichannel Operational Marketing team, the role of the Operational Marketing Manager EME is key to the implementation of Sephora's institutional activations and projects. He/she develops retail and digital marketing projects considering all touchpoints to create enchanting for client and business successful campaigns.
**You will excel and enjoy this position if you are ready to actively handle the following missions**:
Category strategy
- Contribute to building the marketing strategy for the category in collaboration with the Offer team and digital marketing experts (CRM, social media, brand marketing, media, etc.) and retail.
- Lead major merchandising changes for the category with the visual merchandising team.
- Grow the category in Europe.
Institutional animation development:
- Contribute to the creation of omnichannel animation concepts and manage their development, from brief to country delivery
- Prepare agency briefs
- Engage 360° teams (studio, digital, social media, CRM, Offer, merchandising, training,..) to deploy strong and innovative activation schemes
- Coordinate tests, order tracking, and production
- Prepare meetings with up-to-date and precise presentation materials, draft meeting summaries, etc.
- Develop studio briefs (retail + digital)
- Lead and coordinate the construction of animation product assortment with the category managers
- Analyze the deployment and results of activations and lead the creation of these 360 reports to then propose recommendations.
- Monitor market practices and innovations to constantly improve our animations.
Institutional Projects
- Define the marketing strategy for the category outside of peak commercial periods
- Lead and design the activation plan for institutional messaging of the brand in retail and digital channels.
- Analyze the deployment and results of activations and lead the creation of a comprehensive report to propose recommendations.
Country support:
- Be the key contact for countries in the deployment of animations and in the region.
- Ensure constant exchanges to help them and take their feedback on the implementation of animations.
- Supervise local implementations.
- Share insights and best practices.
- Higher education in business or marketing
- At least 5 years’ experience in operational marketing / retail marketing / category management
- Good command of English (written and oral)
- Rigor, organization, proactivity, good interpersonal skills, and an analytical mind will help you to carry out all your missions successfully
- Curiosity, willingness, and team spirit are an integral part of your values
- Experience in retail is requested. An experience in the beauty industry would be a plus.
**While at Sephora, you’ll enjoy**
- ** The people. **You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- ** The learning**. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- ** The **culture**. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.
You can **unleash your creativity**, because we’ve got disruptive spirit. You can **learn and evolve,** because we empower you to be your best. You can **be yourself**, because you are what sets us apart. **_This_**, is the future of beauty. Reimagine your future, at Sephora.**
- _____
**Manager Marketing Opérationnel **(F/H/X)**
Chez Sephora, nous inspirons nos clients, nous responsabilisons nos équipes et nous les aidons à devenir la meilleure version d'eux-mêmes. Nous créons un environnement où les personnes sont valorisées et où les différences sont célébrées. Chaque jour, nos équipes à travers le monde donnent vie à notre raison d’être : changer le regard du monde sur la beauté, en révélant l’EXTRAORDINAIRE en chacun de nous.
Au sein de l’équipe Marketing Opérationnel Omnicanal, le rôle de Responsable Marketing Opérationnel est clé dans la mise en œuvre des activations et des projets institutionnels Sephora. Il/ elle développe des projets marketing enseigne en tenant compte de tous les touchpoints afin de créer des campagnes omnicanales impactantes.
**_
Vous excellerez et vous épanouirez dans ce poste si vous êtes prêt à _**
Stratégie catégorie
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