Cdi - CRM Campaign Manager (F/H)/x)
il y a 1 mois
**CRM Campaign Manager** (M/F/X)
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values.
Within the Client Marketing team, the position is part of the Campaign Management team which is responsible for supporting countries in the definition, implementation, and analysis of their CRM plan with 3 objectives:
- Increase customer engagement and value
- Boost Sephora's revenues
- Increase the profitability of our animation plan
The CRM Campaign Manager is responsible for the implementation and analysis of direct marketing campaigns on a group of countries and works to maximize the relevance and performance of the animation plan.
- Support of a group of countries within EME region with the definition of its CRM Plan, campaign implementation (targeting and routing) in Adobe Campaign, performance analysis and recommendations.
- Management of 3 CRM campaign specialist
- Improve our CRM performance (KPIs analysis, Best practices identification and sharing, recommendations)
**You will excel and enjoy this position if you are ready to actively handle the following missions**:
- ** Setup the animation plan for a group of countries**
- Realize reports on CRM campaign (conversion, additional turnover and profitability), propose recommendation to improve performance of the animation plan and present them to countries
- Be test and result oriented and spread it within the team and countries
- Support CRM campaign specialist in their day to day activities : setting up of campaign and performance analysis
- **
Optimize our CRM performances**
- Analyze KPIs indicators and identify optimization
- Identify best practices within Sephora or within competition and share it to countries
- Propose accurate recommendations to improve CRM activities (contactability, marketing pressure, omnichannel ratio, ) and support countries with the set-up
- **
Contribute to enhance greater customer experience**
- Propose a seamless and personnalized experience for our customer within our communication
- Participate to projects that aim to improve Adobe Campaign V8 value proposition : creation or improvment of existing algorythm or scores, set up of new tools
- Support CRM campaign specialist in the follow up of all their project to promote customer experience
- You have a degree (5 years) in Marketing, Computer Science or Statistics
- You have **at least 5 years of experience in campaign management**, on a large database, ideally in the retail sector
- You are **familiar with Adobe Campaign**, ideally with the targeting and routing aspects
- You are passionate about customer experience and personnalization
- You have particularly good analytical skills and you are business and result oriented
- You like managing and ideally you have already managed a small team
- You have an important marketing sensitivity and a sense of customer relationship stakes
- A very **good knowledge of English (oral and written) is a prerequisite**
**While at Sephora, you’ll enjoy**
- ** The people**.** **You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
- ** The learning**. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- ** The **culture**. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 52,000 passionate team members across 34 markets and 3,000+ stores.
You can **unleash your creativity**, because we’ve got disruptive spirit. You can **learn and evolve,** because we empower you to be your best. You can **be yourself**, because you are what sets us apart.
- _________
**CRM Campaign Manager (F/H/X)**
Chez Sephora, nous inspirons nos clients, nous responsabilisons nos équipes et nous les aidons à devenir la meilleure version d'eux-mêmes. Nous créons un environnement où les personnes sont valorisées et où les différences sont célébrées. Chaque jour, nos équipes à travers le monde donnent vie à notre raison d’être : changer le regard du monde sur la beauté.
Au sein de l’équipe Marketing clients, le poste est intégré à l’équipe Gestion de Campagnes qui a pour mission d’accompagner les pays dans la définition, la mise en œuvre et l’analyse de leur plan CRM avec 3 objectifs:
- Augmenter l’engagement et la valeur de nos clients
- Booster le chiffres d’affaires de Sephora
- Augmenter la rentabilité de notre plan d’animation
Le CRM campaign Manager est responsable de la mise en place et de l’analyse des campagnes de marketing relationnel d’un groupe de pays, et œuvre pour maximiser la pertinence et la performance du plan d’animation et de l’expérience clients
- Accompagnement
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