Head of Brand Haircare France
il y a 6 jours
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
Au sein de la division Beauté de The Hut Group, nous cherchons un/une Head of Brand pour une de nos marques Haircare. Le poste est localisé à Paris.
**Objectif**
Le responsable de la marque est chargé du développement de la stratégie à long terme ainsi que de son déploiement.
**Responsibilités**
Concevoir, avec la Directrice Générale de la Marque, la stratégie:
- Exécuter le plan marketing 360 associé
- Développer les innovations produits en collaboration avec le laboratoire
- Développer et déployer les campagnes de communication online et offline
- Participer à la stratégie d'e-influence et d'e-réputation en collaboration avec l'équipe digitale
- Coordonner les équipes trade, CRM, affiliates, paid media
- S'assurer de l'éxécution des guidelines marques lors de leur déploiement en local
- Veille et analyse le marché,
- Analyse le comportement des consommateurs
- Optimiser la rentabilité de la marque
- Suivi budgétaire
**Key behaviours & skills**
- Minimum 5 ans d'expérience en développement, la beauté est un plus
- Expérience en collaboration avec des équipes créatives et de communication/digitales, y compris des agences.
- Démontre un sens aigu du business
- Capable de faire face à un environnement de travail rapide et agile.
- Initiative - capable de sortir des sentiers battus
- Organisé
- Motivé et axé sur les objectifs
- Passionné, notamment par la beauté
- Peut établir des relations solides et faire preuve de leadership
- Peut travailler de manière interfonctionnelle entre les équipes
- Parle couramment l'anglais et le français
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