Consumer Engagement

Il y a 7 mois

Paris, France British American Tobacco Temps plein

.

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT FRANCE IS LOOKING FOR A CONSUMER ENGAGEMENT & ACTIVATION, D2C EXECUTIVE**

**ROLE PROFILE**

This role offers a fantastic opportunity to further your career in eCommerce while contributing towards the ambitious growth of our D2C online business. Joining this fast-paced team, you’ll be gaining a wide range of skills and experience working with colleagues across the business.

You will play an important part in the Digital team to help plan, support, and deliver the commercial growth of our brands online. You will be key in managing and executing the online activation of our cycle priorities including seasonal campaigns and promotional plans.

This role is perfect for someone wanting to learn all aspects of eCommerce and work within a tight knit team. A strong self-starter attitude with the initiative to drive and deliver results is a must.

**Accountabilities**:
Data Analysis and reporting:

- Analyze ecommerce metrics and performance data to identify trends, opportunities, and areas for improvement.
- Utilize analytics tools and platforms to track key performance indicators (KPIs) and make data-driven decisions to optimize ecommerce operations.
- Proposing plans to improve acquisition, conversion, and retention.

eCommerce P&L Management:

- Manage the ecommerce P&L, including budget allocation, cost control, and revenue forecasting.
- Identify cost-saving opportunities and revenue-generating initiatives to maximize profitability.

eCommerce Trade and Planning:

- Campaign and Activation calendar management
- Develop and execute a comprehensive campaign and activation calendar aligned with business objectives and seasonal trends.
- Collaborate with cross-functional teams to ensure timely execution of campaigns, including asset briefing, creative development, and campaign tracking.
- Proactively drive online sales by optimising campaigns and propositions
- Champion Online KPIs, timely and accurate reporting
- Manage onsite merchandising and cross-selling spaces across the website including but not limited to NPI launches and product delisting
- Conduct site audits

Creative Briefing and Acquisition Management:

- Co-create consumer acquistion plan taking into consideration the full consumer funnel and stages across all touchpoints
- Work closely with internal and external (agencies, Area, LEX, Activation...) stakeholders to rdevelop creative assets and marketing materials for ecommerce campaigns and to roll-out the acquisition plan
- Monitor KPIs closely and set action plans to improve performance

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital acquisition, analytics and e-commerce management.
- In-depth knowledge of various digital marketing channels and their respective best practices.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Microsoft Suite (excel, powerpoint)
- Web analytics tools (Semrush, Similarweb, Adobe/Google Analytics, GSC)
- Fluent in English and French.
- Work experience: Mini 2 years

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

.

  • Consumer Care

    Il y a 5 mois

    Paris, France Konecta Digital and SL&E Team for Coca-Cola Temps plein

    **Company**: Konecta Group **Location**:EU - preference for Spain, UK, Austria, Germany and France **Languages**:English, Spanish, German, French **Contract**:Part-time 50% (20 hours per week) ✨ A fantastic opportunity to work with one of the world’s most respected brands. The role of Consumer Engagement Coordinator draws on elements of consumer care...

  • E-commerce Manager Cooper Consumer Health

    Il y a 7 mois

    Paris, France Cooper Consumer Health Temps plein

    Requisition ID - 230 - Job Family- E-Commerce - Country- France - Location- Hybrid Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? **Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une gamme variée de...

  • Global Consumer Engagement Assistant

    Il y a 7 mois

    Paris, France The Estée Lauder Companies Temps plein

    **Do You Want To Be Part of Something Exciting?** At The Estée Lauder Companies you can play a role in our global success! We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. We are the only company focused solely on prestige makeup, skin...

  • Senior Associate

    Il y a 8 mois

    Paris, France Jefferies & Company, Inc. Temps plein

    **The Role: We are seeking a highly motivated and analytical individual to join our investment banking team in Paris. As an Investment Banking Senior Associate or Vice President, you will play a crucial role in assisting with financial analysis, deal execution, and client interactions within the Consumer industry. This position offers an opportunity to work...

  • Manager, Consumer Sectors

    Il y a 7 mois

    Paris, France Business for Social Responsibility Temps plein

    We are proud to say that we have a team of some of the most talented and motivated people working on sustainability in our global offices in Copenhagen, Guangzhou, Hong Kong, London, New York, Paris, San Francisco, Shanghai, Singapore, Tokyo, and Washington, D.C. **Position Overview**: Managers work collaboratively across BSR on a range of consulting and...

  • Global Director Consumer Insights

    Il y a 7 mois

    Paris, France DSM-Firmenich Temps plein

    **Director CI Beauty** **Neuilly-sur-Seine, France** **Hybrid** As a Director of Consumer Insights, you'll lead our team in deciphering consumer behavior and market trends. Your data-driven strategies will drive decision-making, shaping our brand's positioning and enhancing customer engagement. Join us to make a real impact in understanding and serving our...

  • Stage/internship Consumer Insights, Trends

    Il y a 2 mois

    Paris, France coty Temps plein

    CONSUMER INSIGHTS, TRENDS & PROSPECTIVE ASSISTANT Looking to gain unique experience in a global beauty company, working with iconic beauty brands? The Consumer Insights, Trends & Prospective Project Assistant internship at Coty will let you dive into the exciting world of consumer research and innovation. RESPONSIBILITIES As our CONSUMER INSIGHTS, TRENDS &...

  • Consumer Insights Senior Planner

    Il y a 2 mois

    Paris, France Pernod Ricard Temps plein

    Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Consumer Insights Senior Planner - Equity ! You will be based at The Island, our office in central Paris. As part of the Global Strategy &...

  • Senior Marketing Manager

    Il y a 3 mois

    Paris, France Cooper Consumer Health Temps plein

    Requisition ID - 240 - Job Family- Marketing & Trade Marketing - Country- France - Location- Hybrid Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? **Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une...

  • Head of Consumer Marketing

    Il y a 3 mois

    Paris, France DAZN Temps plein

    DAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Director of Consumer Marketing, you will play a pivotal role in shaping the brand presence and driving growth for DAZN in France.We are looking for an experienced and dynamic Head of Consumer Marketing to lead and execute...

  • Community Engagement

    Il y a 4 mois

    Paris, France Skintifique Temps plein

    **Company Description**: Skintifique - the "liberating skincare" company - ambitions to improve the life and well-being of every person sensitive to their skin needs. To that end, Skintifique offers a range of very innovative skincare products, particularly designed for skin that is sensitive or reactive. The products may be the most efficient available in...

  • Innovation Project Manager

    Il y a 7 mois

    Paris, France Cooper Consumer Health Temps plein

    Requisition ID - 229 - Job Family- Marketing & Trade Marketing - Country- France - Location- Hybrid Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? **Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une...

  • Auditeur Sénior Consumer Market

    Il y a 7 mois

    Paris, France Histoire d'Or Temps plein

    Histoire d’Or est le leader sur le marché de la bijouterie horlogerie en France. Notre succès réside dans la promesse de rendre le bijou accessible au plus grand nombre. Avec plus de 5000 salariés, le Groupe THOM réalise plus de 900 millions d'euros de chiffre d'affaires et compte près d’un millier de magasins répartis en Europe à travers ses...

  • Community Engagement

    Il y a 6 mois

    Paris, France Skintifique Temps plein

    **Company Description**: Skintifique - the "liberating skincare" company - ambitions to improve the life and well-being of every person sensitive to their skin needs. To that end, Skintifique offers a range of very innovative skincare products, particularly designed for skin that is sensitive or reactive. The products may be the most efficient available in...

  • Marketing Operations Manager

    Il y a 7 mois

    Paris, France Cooper Consumer Health Temps plein

    Requisition ID - 236 - Job Family- Marketing & Trade Marketing - Country- France - Location- Hybrid Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? **Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une...

  • Retail and Consumer Goods Functional Lead

    il y a 4 jours

    Paris, France Salesforce Temps plein

    **Job Category **:Customer Success Group **Job Details**: **At Salesforce, there is nothing more important than the success of our customers! Salesforce Professional Services, operating in the Salesforce Customer Success Group (CSG) are a team of trusted advisers, fundamental to the success of our customers. We help customers unleash the full power of...

  • Retail Specialist, Consumer Products France

    Il y a 7 mois

    Paris, France Netflix Temps plein

    Paris, France- Consumer Products- It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service with 260+ million paid memberships in over 190 countries enjoying TV series, documentaries, and feature films across a wide variety of genres and languages. Members...

  • Global Marketing Manager OTC

    Il y a 4 mois

    Paris, France Cooper Consumer Health Temps plein

    Requisition ID - 258 - Job Family- Marketing & Trade Marketing - Country- France - Location- Hybrid Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? **Cooper Consumer Health** est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une...

  • External Manufacturing

    il y a 4 jours

    Paris, France Cooper Consumer Health Temps plein

    Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ?Cooper Consumer Health est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une gamme variée de produits OTC (sans ordonnance) avec des marques fortes telles que Oenobiol, Vitascorbol,...

  • External Manufacturing

    il y a 4 jours

    Paris, France Cooper Consumer Health Temps plein

    Êtes-vous prêt à vous joindre à une aventure passionnante dans le monde de la santé grand public ? Cooper Consumer Health est un acteur européen de premier plan dans le domaine de la santé grand public qui développe, produit et distribue une gamme variée de produits OTC (sans ordonnance) avec des marques fortes telles que Oenobiol , Vitascorbol...