Global Creative Content Marketing Manager Gh Mumm
Il y a 2 mois
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Global Creative Content Marketing Manager GH Mumm You will be based at The Island, our office in central Paris.
You will be the right hand to the Brand Director, and in charge of defining the role of Maison Mumm within the Champagne portfolio and spear-heading a value strategy for the brand.
You will design & lead Maison Mumm strategic communication plaforms & assets across key consumer touchpoints, striving to elevate the brand’s perception.
You will work in close collaboration with Communication teams, Style team, Culture & Creative COE and drive Market Co’s to ensure consistency & creativity.
Your key missions:
You will lead the definition of Maison Mumm brand strategy and positioning and key supporting foundational assets based on brand DNA and consumer insights:
- Assert Brand Purpose, vision and mission of Maison Mumm based on distinctive brand assets, heritage and business ambition to firmly establish the brand in the Ultra Premium champagne category- Articulate Brand Social Responsibility Strategy of Maison Mumm, flowing from the Brand Purpose and in coherence with the new portfolio strategy- Explore how our Brand Purpose “Pursue our Best” can be brought to life through a refreshed brand communication platform, leverating recent semiotic study on the meaning of progress and addressing learnings for Brand Mix Study- Be at the forefront of consumer trends and insights on champagne, lifestyle and luxury to feed into our strategy and assets
You will design Maison Mumm strategic communication architecture, strategy and campaign and its deployment into drive and classic Market Co’s through our CCM’s (Creative Content Managers).
You will lead strategic brand assets development ensuring consistency and creativity- Bring Maison Mumm brand messaging and positioning to life though compelling campaigns & activation that meet global & local strategy- Produce best in class strategic brand assets such as OOH Key Visuals, TVC & digital content in collaboration with C&C COE, Style & Drive Markets, supporting the elevation of our Maison into Ultra Premium champagne as a true Luxury brand- Define strategy for sponsorship and collaborations to drive limited editions and in market activations, encompassing artistic collaboration or or key sports events and platforms (eg. America’s Cup or other sailing platforms, Melbourne Cup etc..)- Define role of Mumm Stellar in broader Brand Platform- Co-lead the suite of assets for Mumm Stellar to halo on the brand (PR, digital) with key transversal functions (Style, Brand Engagement, Brand Home teams)- Lead the developpement of Maison Mumm brand world with the Style team to elevate our Maison further into Ultra Premium and improve the consistency of our brand image in key markets.
You will supervise & collaborate with Drive Markets & Brand Homes team to ensure consistency and creativity in assets:
- Manage & coordinate drive markets to understand gaps and needs, i.e. Melbourne Cup activation in Australia, G.H Mumm Campaign in France (return of OOH), gastronomy platform in the US market- Supervise and prepare brief with Drive markets & Champagne teams- Develop a coherent strategy around Gastronomy activation across Comms, Brand Homes (la Table des Chefs) and Market Co’s- Define a Global Brand Experience for consumer on-trade and gatekeepers with Brand Homes team- Coordinate with drive markets & internal / external stakeholders to deploy brand assets with consistency & creativity
If you recognize yourself in the description below, don’t wait to apply- You have minimum 7 years of experience working on brand management and/or communication.- You have experience working in an international environment, managing complex projects with multiple stakeholders.- You have experience in developing brand strategy and campaigns, working hand in hands with external partners- You have strong strategic-thinking, leadership and communication skills to run projects from its origination to delivery, embarking stakeholders around them- You speak English and French fluently
Wait, there’s more
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events
- Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents._
Job Posting End Date:
Target Hire Date:
2024-02-05
Target End Date:
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