Marketing Manager Continence Care
Il y a 6 mois
Solutions médicales pionnières et fiables pour améliorer les vies que nous touchons : Convatec est une entreprise mondiale de technologie et de dispositifs médicaux conçus pour la prise en charge des maladies chroniques. Notre expertise est reconnue dans les domaines de la cicatrisation, de la stomathérapie, du sondage urinaire et des dispositifs de perfusion.
**About the role**
Reporting to the Continence Care (CC) Commercial Director, you’ll build and deploy the French marketing brand plan targeting both the Health Care Professionals and Users matching the Global strategy and French specificities.
You will be responsible for the strategic plan including implementation through multi-channel marketing campaigns to gain cut through in a highly competitive market. You will provide project management support of various marketing and digital initiatives to support the CC French Business Unit.
You will own the performance of CC brands and use insights and creative thinking to drive growth.
As a strong people leader, you’ll lead and develop the marketing team and the Direct To Consumer Team. We have big ambitions, so you will too - helping us to raise the bar in developing a high energy culture of performance, engaging, and developing the team to set them up for success to deliver the ambition.
**Key responsibilities in this role**:
- Responsible for developing and implementing the yearly brand & service marketing plan leveraging multi-channel approach (both traditional and digital) based on the global marketing plan, taking local market priorities, legal and budget constraints into account.
- Lead the brand planning process, develop, and implement French strategies and operational plan to drive growth.
- Lead strong execution plans for key new product launches
- Build the Medical Education and KOL strategies in collaboration with the Med Ed Specialist and National Sales Manager to develop and maintain their advocacy.
- Build and roll out the operational & digital marketing plan for the Continence Care.
- Strongly collaborate with Global marketing team influencing to secure consistency with French needs
- Define and optimize the performance of innovative campaigns that work cross-channel to drive new customers (generating leads), improve engagement, conversion, and aid retention.
- Own, develop, and monitor KPIs to analyze sales performance, market conditions & competition including measuring campaign performance and optimization of marketing materials and digital campaigns
- Responsible for building all paid media planning in coordination with vendor and internal cross functional team to drive leads, track KPIs analyze web and social media traffic metrics to improve effectiveness
- Lead and develop the Marketing Team (1 Digital Marketing Specialist + 1 Senior Brand Manager) as well as the Direct to Consumer (DtC) team (3 customer advisors from the Customer Interaction Center)
- Leverage strength of experience to creatively introduce improvements in team operations and develop team members to their full potential
- Regularly coach the DtC team on Convatec selling skills through regular co-field days and optimize efficiency (analyze CRM database and targets, identify the right segmentation to enhance effectiveness of campaigns)
- Continually improve the defined actions based on running feedback from the sales forces and the Key Account Manager, regular customer contacts and data analysis
- Manage annual brand Advertising & Promotion budget - analyze & track ROI to focus on the most profitable actions
- Ensure competitive intelligence with effective monitoring, analysis of competitor activity
**Key Requirements**
You’re an accomplished marketing professional with a minimum of 10 years marketing experience, ideally with demonstrable experience of building, engaging, and developing a high performing team. You will be performance focused with the ability to translate strategies into strong and tangible action plan. Keen to be customer facing, you will have the confidence to engage and shape the Continence Care market. You will have both digital marketing experience and be a team player with strong collaboration skills that can connect well with other functions to dovetail activities and deliver maximum impact.
**Desirable**
Medical device, Primary Care sector and Continence Care experience is a plus.
**Main Contacts**
- ConvaTec France: marketing, sales, medical, regulatory, legal, KAM, Business Intelligence & Sales Force Effectiveness
- ConvaTec Group: Global marketing, R&D
- Convatec customers: wholesalers, Home Care providersand prescribers: doctors, surgeons, nurses and users
- Suppliers (service providers, media, communication agency, printers and publishers)
**Education, Qualifications and Experience**
- The ability to communicate effectively in English (verbal and written) is essential.
- Master degree in marketing qualification or similar
- Experience in Sales is a strong plus
- Must h
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