Brand Manager Emea

il y a 2 semaines


Paris, France Page Personnel Temps plein

Nous recherchons un Brand Manager EMEA, poste à Paris (sège social), vous serez rattaché au Responsable Marketing Produits, vos principales missions seront de:

- Contribuer à définir des plans marketing France pour une célèbre marque du Groupe afin d'en assurer la croissance en volume et en valeur,
- Développer la stratégie, le positionnement et le plan de mise en marché avec la Direction Marketing mondiale,
- Augmenter en interne la visibilité et la priorisation de la catégorie dans les plans régionaux et nationaux,
- Élaborer et suivre les go to market des innovations produits (stratégie, plan d'actions, coordination avec les autres entités, KPIS...),
- Adapter les outils de communication BtoB et BtoC (contenus médias, outils de PLV, offres commerciales),
- Élaborer les supports et outils de formation marketing à destination des équipes commerciales et des partenaires externes,
- Analyser les ventes et l'environnement concurrentiel.
- Vous êtes diplômé d'un Bac +5 minimum en marketing,
- Expérience professionnelle d'au moins 3 ans en tant que Chef de Marque,
- Compétences en marketing et communication. Connaissance des produits et goût pour le secteur,
- Capacité à collaborer, convaincre et influencer,
- Grande réactivité et efficacité opérationnelle,
- Excellent niveau d'anglais.

Notre client est une société française leader mondial dans la conception, la fabrication et la commercialisation d'équipements optique.

Rattaché à la Direction Marketing Produits, devenez Brand Manager EMEA au siège social à Paris.

Ce pôle gère l'ensemble du portefeuille de marques emblématiques du Groupe.

Vous serez un véritable pivot en ayant un rôle d'interface avec de nombreux départements : Trade Marketing, Communication, Direction Commerciale, Direction des Opérations ainsi que les équipes global marketing EMEA.

Télétravail/package attractif/tickets restaurants/primes.


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