Field Sales Representative

What we offer (US + Canada)

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best‑in‑class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

We are looking for a Field Sales Development Representative (FSDR) to play a crucial role in capturing and qualifying leads at events and remotely via phone and email. You will be the face of Roofr at industry trade shows, conferences, and local events, engaging with potential customers, showcasing our solutions, and ensuring a seamless handoff to our sales team.

What You’ll Get To Do

75% of time remote/25% at events

• Learn about Roofr, our industry and competitors, and our value proposition
• Execute a high number of daily activities (Calls, emails, social selling, etc.)
• Attend roofing industry events, trade shows, and conferences to generate leads
• Conduct on-the-spot helicopter demos showcasing Roofr’s value proposition
• Drive revenue growth by connecting with roofing professionals in the field Work partner‑referred leads inside a defined speed‑to‑lead SLA — first touch within minutes, not hours
• Connect with and qualify inbound leads
• Build and establish rapport with multiple levels of buyers
• Understand the prospect's needs and effectively communicate how Roofr will help
• Partner with Roofr Partner Reps and Account Executives and collaborate on how to hand off qualified sales opportunities
• Own demo attendance: confirm before the call, chase no-shows the same day, and re‑book or re‑qualify rather than letting them go cold
• Track and improve your own booked‑to‑attended conversion rate
• Document various details including use cases, purchase timeframes, and next steps
• Meet monthly, quarterly, and annual quotas
• Manage customer expectations and contribute to a high level of customer satisfaction
• Provide detailed and accurate pipeline forecasting and maintain data hygiene
• As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

What You’ll Bring To The Role

• Previous experience attending industry events or trade shows in a similar role
• 2+ years of experience in a related SDR role
• Has experience in B2B Saas Sales
• Self‑starter, highly detail‑oriented, quick learner, able to think on your feet
• Strong interpersonal skills and a creative problem‑solving approach
• Ability to take feedback, make adjustments, and handle objections
• Comfortable on the phone, strong email writing skills and happy to handle objections
• Uncover potential opportunities by having conversations and setting meetings with prospective buyers
• Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents
• Ability and willingness to perform manual labor (carrying boxes, setting up booths, etc.)
• Valid driver’s license
• Roofing and/or construction experience is a plus
• Bilingual (English and Spanish) is a plus

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

Vacation/Paid Time Off

• 1st week of employment is mandatory PTO Start your journey with Roofr by decompressing and recharging - we will see you in week 2