Brand Manager Babybel et Kiri

Brand Manager Babybel et Kiri - Bel France (W/M) Job Description Job Alerts Link Posting Start Date: 9/2/26 Country: France Job Location: Suresnes Job Family: Marketing Type of contract: Unlimited-term Working mode: Job Id: 54126 Brand Manager Babybel et Kiri - Bel France (W/M)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood

LOCATION & START DATE

• Permanent contract (CDI) starting from November 2026
• Location: Suresnes, Bel Group Headquarters

YOUR MISSION

Reporting to the Marketing Director and under the responsibility of the Group Brand Director, theBrand Manager Babybel & Kiri will be responsible for the following:

1. Strategic Leadership

• Build a robust business and market diagnosis to identify key challenges and growth opportunities across the brands (combined turnover of €165M).
• Analyze consumer and shopper behaviors, identify knowledge gaps, and derive actionable recommendations to drive business growth.
• Monitor market trends, assess their implications, and recommend appropriate actions.
• Analyze the financial health of the business and identify improvement levers across the entire P&L.
• Define the short- and mid-term strategy for the brands/businesses in close collaboration with global teams.

2. Portfolio Management & Revenue Growth Management (RGM)

• Manage the product portfolio of the assigned brands.
• Contribute to pricing, promotion, and distribution strategies in collaboration with the Commercial Strategic Planning team.
• Own the RGM strategy, including pricing, promotions, portfolio architecture, and productivity initiatives, while ensuring alignment with commercial and global teams.
• Define innovation and renovation strategies (growth drivers, roadmap, and guidelines) for the brands.
• Lead recommendations with Global teams responsible for development and take full ownership of market launches, including the selection and execution of plans required to ensure their success.

3. P&L Management

• Define and manage the marketing budget required to support the strategy while ensuring brand profitability.
• Establish annual objectives (budget targets) for the brands and define action plans to achieve them across the full P&L.

4. Media & Activation

• Develop and execute 360° marketing plans with relevant content and touchpoints targeting priority audiences.
• Coordinate media and creative agencies (including packaging, shopper marketing, social media, influencer marketing, and PR) to ensure high-quality briefs and impactful activations.

5. People Management

• Lead a team of 5 people (3 Brand Managers and 2 interns).
• Ensure strong team performance and continuous development.
• Demonstrate outstanding leadership behaviors within the team and across cross-functional stakeholders.

YOUR PROFILE

• Master's degree (or equivalent professional experience) with at least 7 years of marketing experience, ideally within the FMCG industry, and a solid first experience in people management.
• Experience in a matrix and/or international environment is a strong asset, along with the influencing skills required to operate successfully in a local market within a global organization.
• Strong expertise in retailer and consumer panel data, ad hoc consumer research, and the ability to effectively lead creative dev