Lead Generation

il y a 14 heures


Paris, France DIGITRIPS Group Temps plein

Join to apply for the Lead Generation – Growth Marketing Manager F/H role at DIGITRIPS Group. Location: Paris (remote work possible) Contract: CDI Experience: 8–10 years Reporting to: Head of Marketing, Cristina Digitrips is a French travel tech company founded in 2015, providing B2B and B2B2C distribution solutions to travel agencies and e‑commerce actors. With 250 employees, we help more than 5 million travelers worldwide and have received several industry awards. Position Overview The Lead Generation / Growth Marketing Manager will design, execute and optimise the group’s acquisition strategy across multiple channels, driving qualified leads, nurturing the pipeline and supporting brand awareness. Key Responsibilities Develop and implement the group’s acquisition plan (B2B, B2B2C, B2C). Lead multi‑channel paid media campaigns (SEA, social ads, retargeting, SEO, inbound, marketing automation). Experiment with emerging channels such as generative‑AI advertising (ChatGPT, Gemini, etc.). Monitor, optimise and report on campaign performance; set budgets and KPIs. Own HubSpot implementation: configuration, automations, integrations, reporting and lead‑scoring workflows. Align marketing and sales in HubSpot, ensuring data quality and effective funnel management. Collaborate with Brand, Sales, Data and Product teams; support cross‑channel 360° campaigns. Drive continuous improvement through A/B testing, predictive targeting and nurturing strategies. Qualifications / Profile Expertise in HubSpot (CRM, Marketing Hub, workflows, integrations). Advanced paid‑media experience (Google, Meta, LinkedIn, Bing). Strong growth‑marketing mindset: test & learn culture, automation, funnel optimisation. Experience with AI‑powered advertising and familiarity with generative‑AI platforms. Excellent analytical skills: Google Analytics, Looker Studio, UTM, HubSpot reporting. Fluent in French and English, written and spoken. Bachelor’s degree (Bac+5) in commerce, digital marketing or equivalent, with 8–10 years of relevant experience. Background in travel tech or e‑commerce highly valued. Benefits & Perks Remote work up to 2 days per week. Competitive salary and performance‑based incentives. Tickets Restaurant. Collective health insurance. Mobility benefits (public transport pass). Discounts on hotel and flight bookings. Profit‑sharing scheme. Annual solidarity day for charity work. Regular team events (breakfasts, celebrations). Recruitment Process Initial call with HR to discuss fit. Second interview with the Head of Marketing, including a practical case. Final meeting with the team. Diversity & Inclusion We welcome applications from all backgrounds, genders, and identities, and value diversity in our team. Employment Details Seniority level: Mid‑Senior. Employment type: Full‑time. Job functions: Marketing and Sales. Industry: Travel Arrangements. Located in Paris, Île‑de‑France, France. #J-18808-Ljbffr


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