Lead Generation Manager

Started in France in 2016, Mytraffic mission is to empower commerce professionals with the best location analytics and insights to be smarter every day and design the best experiences in physical locations.

We already serve more than 500 customers in many different sectors (Retail, Real Estate, Consulting Companies, Cities…) all over Europe to help them expand their businesses, analyze or predict performances of investments, understand their customers' habits, benchmark their results with competition… Mytraffic is a hyper growing scale up (+110%/year) supported by 30 Millions € Series B fundraising round with Axa Venture Partners, Alven and Kernel Investissements in November 2022 to finance its European expansion.

In January 2024, Mytraffic announced the strategic acquisition of the Spanish start up Geoblink, becoming Europe's premier location intelligence platform.

Job Description
We're looking for a passionate and data-driven
Lead Generation Manager
to take full ownership of
lead generation through AI, automation, and advanced sales operations
.

You'll join our
Revenue Operations team
, reporting directly to
Alexandre, Head of Lead Generation
, and work with
two Lead Gen interns, Gauthier and Maxence
.

Your mission: combine
strategy, execution, and innovation
to continuously improve how we build and convert our pipeline.

To give you more details about your day-to-day at MyTraffic :
Territory Planning
Work closely with two Senior Enterprise AEs on their lead generation strategy and delivery.

Own the Total Addressable Market (TAM) for each Account Executive and ensure optimal coverage and penetration.

Provide market insights and segmentation expertise to guide their go-to-market strategy.

Build AI-powered lead lists integrating intent data, Account-Based Marketing (ABM) strategies, and event triggers.

Meeting Generation
Book meetings for our Sales thanks to our 2.0 lead gen stack (Clay, Sales Navigator, Lemlist).

Lead strategic calling initiatives ("Minari Calling") to book meetings with Enterprise accounts.

Innovation Incubator
You'll be part of our internal "Sales Innovation Lab", testing new tools, features, and approaches.

We'll rely on your strategic insights more than tool mastery.

Your expertise will help scale best practices across the entire Sales organization.

Experience
About you :
2 years of experience in Lead Generation, SDR/BDR Management, or Growth Marketing roles.

Strong interest in AI, or prior experience in the field, is a plus

Solid background in outbound prospecting, campaign design, and pipeline generation.

Experience in a SaaS or Tech environment is highly valued.

Strong knowledge of modern sales tools (CRM, Sales Navigator, Lemlist, Clay, Modjo, etc.).

Key Skills
Fluent in French and English; Spanish is a plus.

Proven ability to drive outbound performance and achieve meeting-generation KPIs.

Strong grasp of sales automation, intent data, and AI-based enrichment workflows.

Analytical mindset: you know how to measure, iterate, and optimize lead generation performance.

Comfortable collaborating across Sales, Marketing, and Data teams.

Soft Skills
Results-driven: you focus on tangible business outcomes, not just activity metrics.

Proactive and creative: always testing new ideas and refining what works.

Curious and growth-minded: passionate about AI, automation, and next-generation sales strategies.

What We Offer
Strategic Growth
A key role in our "Sales Level Up" transformation.

High impact on Enterprise performance.

A hybrid focus combining prospecting and sales ownership.

Cutting-Edge Tools
Full 2.0 Tech Stack (future-proof B2B toolkit).

AI-powered workflows and automation.

Access to intent data and ABM expertise.

Professional Development
Hands-on growth in AI and automation.

Build deep expertise in Enterprise Sales and strategy.

The Recruitment Process
30 min with
Adèle
, Senior Talent Acquisition

30 min with
Alexandre,
Head of Lead Gen

45 min
Business Case
with Alexandre and Julien, CRO

45 min
**Values Interview

30 min with Pauline,**
Deputy CRO

Nous dotons le monde physique des pouvoirs du numérique.

MyTraffic est une plateforme qui aide les organisations à prendre de meilleures décisions d'investissement plus précises et plus sûres pour leurs lieux physiques.