Marketing Manager

About Valiantys

Valiantys helps organizations transform how work gets done across the enterprise, leading with transformation consulting, enterprise service management (ESM), and engineering productivity. By combining deep process expertise with modern collaboration, automation, and value stream practices, Valiantys enables business, IT, and product teams to design connected, efficient, and human-centered ways of working. With a strong focus on the modern workforce, the company helps customers reimagine service delivery beyond IT, streamline cross-functional workflows, and improve flow and throughput for engineering teams. For more information, visit https://valiantys.com.

Job Summary

As Marketing Manager EMEA, you will drive demand generation and support business growth by developing and executing marketing initiatives tailored to regional priorities, target markets, and strategic accounts.

Working closely with EMEA Sales and senior stakeholders, you will translate business objectives into impactful marketing programs, combining Account-Based Marketing (ABM), integrated campaigns, events, content, and multi-channel demand generation to engage target audiences and contribute to pipeline growth.

Operating across multiple markets and cultures, this is a highly collaborative and visible role. You will build strong relationships across the business and be comfortable presenting, exchanging ideas, challenging constructively, and providing marketing advice to C-suite and Head-of-level stakeholders.

You will also be expected to use AI proactively in your day-to-day work to improve marketing efficiency, accelerate content and campaign development, generate insights, and continuously explore better ways of working while applying sound judgment, protecting quality, and maintaining Valiantys’ brand standards.

This position is a six-month fixed-term maternity leave cover. You will ensure continuity of EMEA marketing activities during the leave period.

What You’ll Be Working On

Drive EMEA Marketing

• Own the execution of EMEA marketing plans and campaigns aligned with regional business priorities, target markets, and pipeline objectives.
• Partner closely with Sales leadership to understand market opportunities, customer needs, and commercial priorities, and translate them into actionable marketing initiatives.
• Balance regional consistency with the specific needs and maturity of individual EMEA markets.
• Adapt global campaigns, content, and messaging to maximize relevance and impact across priority markets.
• Strengthen Valiantys’ positioning as a trusted transformation and Atlassian partner through differentiated, customer-focused marketing.
• Use AI-enabled tools thoughtfully to improve planning, research, content development, personalization, and campaign execution.

Drive Account-Based Marketing

• Develop and execute ABM initiatives targeting strategic accounts and priority segments across EMEA in close partnership with Sales.
• Build account-specific or account-cluster marketing plans based on customer challenges, buying signals, stakeholder profiles, and commercial opportunities.
• Orchestrate personalized content, campaigns, executive events, and engagement tactics across the customer journey.
• Partner with Sales to deepen engagement within target accounts, support opportunity progression, and strengthen relationships with key decision-makers.
• Measure account engagement and contribution to pipeline, using insights to continuously refine ABM strategies.

Execute Campaigns & Events

• Plan and execute integrated campaigns and events across EMEA, including trade shows, executive events, webinars, partner activities, and customer programs.
• Manage multi-channel demand generation across email, paid media, social media, content, and other relevant channels.
• Create and localize content and messaging according to market needs while maintaining consistency with the Valiantys brand.
• Coordinate with Practices, Delivery, Product/Solution Marketing, and Corporate Marketing teams to support go-to-market priorities.
• Manage relationships with agencies, event organizers, Atlassian, and other external partners when relevant.
• Use AI where appropriate to support content ideation, audience segmentation, campaign personalization, event follow-up, and performance analysis.

Influence & Collaborate

• Build trusted relationships with Sales leaders, Practice leaders, Delivery teams, and senior stakeholders across EMEA.
• Act as a marketing advisor to regional leadership, providing recommendations based on market trends, customer insights, campaign performance, and commercial priorities.
• Confidently present marketing plans, results, insights, and re