Product Manager Acquisition

At Wooclap, we are on a mission to make learning more effective. Our interactive platform empowers educators and trainers across the globe to create impactful learning experiences, transforming classrooms and corporate training sessions alike.Today Wooclap is used by millions of users in leading academic institutions like Paris‑Sorbonne, HEC, Carleton University or Duke University as well as in large organizations such as Pernod Ricard, Vinci or the Red Cross.As the Acquisition Product Manager for Wooclap, you will own the acquisition strategy and performance for our Self‑serve channel. You will be responsible for driving new user acquisition and optimizing the top of the funnel: from identifying opportunities to implementing acquisition tactics that generate user growth at scale.You will directly lead and empower a dedicated, cross‑functional acquisition squad, including designers, developers, and a SEO Manager. You’ll partner closely with the Head of Growth, and the User Engagement and Monetization PMs, ensuring a frictionless, unified journey from a user’s first visit on our website to their first payment.As the Product Manager of wooclap.com, you will own the website experience end‑to‑end to drive traffic conversions for our Self‑Serve business, while also optimizing BtB user flows to generate high‑quality Marketing and Sales opportunities.ResponsibilitiesDrive sustainable, scalable acquisition: own the strategy and execution to deliver massive, scalable user growth. This includes defining key acquisition channels (SEO, Virality, etc.) and optimizing the entire funnel with a rigorous focus on data and CAC efficiency.End‑to‑end website ownership & conversion rate optimization (CRO): oversee Wooclap’s website and funnel design to serve both the Self‑Serve business (traffic‑to‑sign‑up conversion) and the BtB lead generation engine (prospect paths, contact forms, demo requests, lead capture). Deliver an engaging, seamless journey that maximizes conversions across both channels.Strategic alignment: collaboration with the Head of Growth, User Engagement PM (activation & retention) and Monetization PM (pricing & upgrades) to deliver a seamless, high‑performing journey from acquisition to revenue.Organic growth and virality: design, experiment with, and deploy product‑led initiatives that leverage Wooclap’s inherent network effects to drive high‑quality, zero‑cost user acquisition.Market intelligence: monitor SaaS and PLG best practices to keep Wooclap’s acquisition strategy competitive and innovative.Product roadmap influence: ensure acquisition priorities are embedded in Wooclap’s broader product vision.Preferred experienceExperience as a Marketing Manager, Growth Manager or Product Manager, on a acquisition scope. Good understanding of core acquisition channels: CRO, website funnel optimization, SEO and virality.Strong mix of strategic thinking, user empathy, and execution drive.You thrive with autonomy, take initiative, and feel accountable for results.Strong analytical skills and data‑driven approach.Proficient in both English and French: we are an English‑first company, and good copywritting on our website is key to optimize conversions.“Get‑it‑done” mentality, details oriented, and the grit to tirelessly iterate on the product until you show impact.Recruitment process☎️ 30’ Screening interview with Wandrille, our Head of Product📈 90’ Business Case with Wandrille (Head of Product) and Marie‑Laure Vaes (Head of Marketing)🤝 30’ Panel interview with your future colleagues🔊 30’ interview with Baudouin our CEOSeniority levelAssociateEmployment typeFull‑timeJob functionProduct Management and Project ManagementIndustriesTechnology, Information and Internet #J-18808-Ljbffr