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Monetization manager

Il y a 2 mois

Paris, France TapNation Temps plein

TapNation is a Mobile Gaming publisher helping developers take their games to the next level.

Our international and creative team harnesses the power of new technologies to deliver successful and entertaining gaming experiences to players worldwide.

TapNation released 100+ games which generated close to 1 billion downloads Our ambition is to lead the way in a high-growth market.

Tasks

Under the management of our Chief Marketing Officer, as a Monetization Manager you will oversee a portfolio of around 20 games. You will work in collaboration with 3 monetization managers on Ad revenue & IAP optimization in order to increase our games ARPDAU & LTV.

We are looking for a person with experience with casual games, ideally with deep understanding not only of ad monetization but also IAP monetization, product monetization and a good grasp of data analytics.

Your missions:

  • Deeply analyze our waterfall and bidding ad monetization stack for every ad format (banner, rewarded video, interstitial) and provide recommendations for optimizations.

  • Find improvement levers in order to increase our Average Revenue Per Daily Active users and Lifetime Value.

  • This will consist in reviewing and changing the price floor strategy of our traditional ad networks, as well as reviewing the country targeting and pricing strategy at a granular geo level. You will also test the latency and number of ad impression per user by adding/removing calls in the waterfalls.

  • Constantly test your optimizations via A/B tests on the mediation platform in order to measure the exact ARPDAU impact and the results at the country level of the changes. You will keep track of those results via a shared tracker document.

  • Scale your successful optimizations across our whole portfolio of games.

  • Create and implement from scratch the complete waterfall and the bidding setup of our new games launches. Make sure with the game studios that all networks’ SDKs are correctly integrated and serving impressions.

  • Work in close collaborations with the +20 network partners on the monetization side: challenge them to provide new recommendations, test seasonal pricing, do bi-weekly meetings to review actual performances etc. (IronSource, Applovin, Admob, Unity, etc.)

  • Integrate and A/B test new monetization partners: classic ad networks, as well as innovative ad formats networks (in-game ads, audio ads etc.).

  • Negotiate incentive, and integration bonuses with specific new partners.

  • Work in close collaboration with the User Acquisition, Motion Design, Creative, and Publishing teams on new and existing games to provide monetization recommendations: A/B test ad impressions frequencies, rewarded video placements and incentives, In-App purchases placements and pricing, etc.

  • Work closely with our Tech team to test GDPR CMPs, and ATT CMPs to increase the opt-in rate.

  • Maintain a relentless focus on all things results, contribute to increasing – or even better – smashing the global growth targets.

  • Work closely with Product & Publishing teams to create and test new monetization strategies that will unlock incremental LTV improvements (ex: ad placements, user segmentations, cohorts, ad frequency, and retention…)

  • Become the driver of IAP experiments and analysis to grow IAP revenue for Tapnation’s casual titles (country pricing segmentation, user profiling, and custom pricing)

  • Challenge our Data team by looking at monetization metrics in a new way that will allow us to uncover better revenue opportunities.

  • Present your Monetization actions, work, and performances on a weekly team meeting, and monthly report.

  • Participate and represent the company in industry events to meet partners or even as a public speaker.

Requirements
  • You have a passion for games, particularly mobile games.
  • Result-driven and comfortable working in a fast-paced environment
  • Have a clear data-driven mindset
  • Excellent analytical skills and full proficiency in Excel/PowerPoint
  • Knowledge in data analytics language is a plus: Python, SQL
  • 2+ years of experience in Monetization, in gaming preferred.
  • Bachelor’s or master’s degree in Economics, Business or Engineering.
  • Complete fluency in English, both written and orally
  • Experience working with IAP setup and optimization
  • Experience working with Product Monetization
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