Head of Content and Communications

About Kolsquare Kolsquare is the #1 influencer marketing software solution in Europe used by marketing professionals for managing KOL marketing campaigns (K.O.L for Key Opinion Leaders, aka influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL marketing campaigns and measure their results and performance. Kolsquare offers hundreds of customers (Coca‑Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and machine learning technologies to activate inspiring and genuine partnerships with over 3 million KOLs with more than 5 000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube. In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth. KOLSQUARE MISSION Kolsquare is a Benefit Company, certified B‑Corp in 2024. Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 30 b$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it’s the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it’s a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL marketing. KOLSQUARE CULTURE & VALUES Deliver WOW Be responsible in your actions Pursue growth & learning Be passionate and determined Share your power, knowledge & wealth Build authentic relationships We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. 📌 More info about culture here in our Culture Book. YOUR ROLE As Head of Content & Communication, you shape and scale Kolsquare’s voice across every channel, fueling awareness, trust and engagement through bold storytelling and strategic communications. From value‑driven content to global campaigns and brand PR, you are the guardian of our narrative, the spark behind our editorial engine, and the orchestrator of every touchpoint that builds connection with our audience. Reporting directly to the CMO, you lead the Content & Communication pillar of Kolsquare’s marketing organization. You oversee brand messaging, content strategy, PR, social media, ensuring every story we tell aligns with our mission, resonates with our audience, and delivers measurable business impact. You work closely with Product Marketing, Growth, Field Marketing, Design and our different business lines (from enterprise to B2C). Your Key Responsibilities Own and scale Kolsquare’s editorial strategy across blog, thought leadership, SEO/GEO, and campaign content Ensure global editorial calendar, aligning content initiatives with business priorities and product launches Drive the evolution of content formats including video, podcast, whitepapers, data studies, and creator spotlights while leveraging internal and external resources Define brand guidelines for the different business lines, ensuring consistency and a refreshed brand voice that reflects Kolsquare’s innovative approach and leadership position in influencer marketing Act as guardian of brand voice and tone across all markets and formats, from press releases to social media channels, events, etc. Manage global PR agency coordination across markets, supporting product launches, corporate news and executive visibility Amplify Kolsquare’s leadership in ethical influencer marketing with keynotes, opinion pieces, analyst engagement and local trade association and publication outreach Design and scale influencer marketing activations that build brand awareness, communities and category leadership Ensure communication efforts support business goals from brand, lead generation and customer retention Lead a team of communication, content, designer and web specialists Ensure team processes are optimised thanks to AI, tools and modern workflows YOUR PROFILE Must-haves You have 5+ years of experience in content, communications or editorial roles within high‑growth B2B SaaS, martech or media environments, ideally with pan‑European scope. You combine sharp editorial instincts with strategic thinking and can translate business and product strategy into compelling narratives that resonate with segmented audiences. You’re fluent in building integrated communication plans across channels. You have experience leading a team, preferably remotely, and working in a matrix environment. You’re as comfortable setting the vision as you are jumping into Google Docs, briefing designers, editing copy or publishing a last‑minute announcement. You have a strong sense of brand voice, tone and identity, with an eye for detail and design; you’ve managed messaging consistency across teams, touchpoints and campaigns. A self‑starter, you thrive in a fast‑moving, international environment. You’ve led and developed content creators, journalists, social media managers or comms professionals and know how to build a high‑performing, collaborative team. You’re comfortable using data to measure content impact and optimise accordingly. You are based in an EU country. You want to join an adventure more than a job Kolsquare is a benefit company, with a general‑interest ambition that goes beyond our profitability goals: positively impact the world. Nice-to-haves You have a deep understanding of influencer marketing & the media landscape. French, Spanish or German language is a plus. You have an understanding of SEO & GEO. You have lived the life of a scale‑up. WHAT WE OFFER? You can be based anywhere in Europe. Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide. Monthly and quarterly highlights in person to get together with other Kolsquarians for great team‑building events. A package linked to the market that will not be based on your location. The stability and resources of a profitable group, with the agility of a scale‑up. Continuous training opportunities and career development support. THE RECRUITMENT PROCESS Intro call with our Team Blue talent acquisition. Interview with Peggy Studer, CMO and line manager. Interview with Katy, Head of Product Marketing. Business case with Peggy and another team lead. Coaching interview with Julia, coach for Kolsquare. Final interview with Quentin, our CEO. Reference checks. Seniority level Director Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries IT Services and IT Consulting #J-18808-Ljbffr