Head of Performance marketing

il y a 2 semaines

Paris, France Back Market Temps plein

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting).

Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

About the role:

The head of performance marketing is a key member of Back Market’s marketing leadership team. They will lead a strong team and own all our performance marketing channels (e.g. SEM, social, mobile advertising, affiliates, video, display). This job will allow them to have a massive impact in accelerating both the growth and profitability of a top notch unicorn in the field of circular economy and ecommerce, in an international environment. It requires a solid digital performance marketing background, combined with stellar analytics, technical and people skills.

YOUR MISSION (IF YOU ACCEPT IT):
  • Own and manage Back Market’s performance marketing channels: SEM (Search ads and Google Shopping), Social (Meta, Tiktok, etc), Affiliates, Youtube, Display, Mobile advertising in 18+ countries across EU, US and Asia.
  • Manage a team of 5-10 marketing managers (internal and agencies)
  • Lead complex measurement analysis with the team’s data analysts, such as channel incrementality and elasticity/saturation/marginal efficiency.
  • Initiate technical projects with the team’s product, engineering, growth hacking and tracking partners to improve campaigns effectiveness (including changes enabled by AI innovation).
  • Partner with the finance and country managers teams to build and track Back Market’s budget (growth and profitability)
  • Partner with Back Market’s leaders to analyze, explain and improve our growth and profitability metrics (e.g. in weekly, monthly, quarterly reviews).
  • Own WW relationship with key media partners externally (e.g. Google, Meta, TikTok, Snap, Reddit, Pinterest, key affiliates) and internally (including our creative studio, brand marketing teams).
  • Act as a people and culture leader beyond the marketing performance team to develop our colleagues’ skills and knowledge and empower them to accomplish our mission and develop a more circular economy.
YOU ARE IN THE RIGHT PLACE IF YOU HAVE:
  • Fluent english mandatory
  • Proven experience leading performance / direct response / ppc marketing teams in highly competitive industries (ideally ecommerce) with material marketing budget. The candidate will have to have managed SEM channels and ideally several other performance channels.
  • 10+ years experience in fields such as ecommerce, top tier consultancies, digital marketing, product roles in tech companies, analytics.
  • Very strong analytics, to deep dive on company/channel variances and lead measurement projects.
  • Deep technical skills related to internet traffic / campaign management / bidding / tracking, to innovate on our channel management and increase impact.
  • Very good stakeholder management and communication skills (verbal and written) to lead the sophisticated ecosystem around this team.
  • Strong people leadership to develop a team of marketing managers, who have a key impact on the company's growth

WHY SHOULD YOU JOIN US?

  • A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts
  • A meaningful company: we became a mission-driven company in January 2022.
  • Be part of a worldwide growing company: based in Europe, the USA and Asia to face great challenges: you will have the freedom to innovate and adopt new ideas
  • Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
  • Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1
  • Leadership Academy by Back Market: “be a coach not a dictator” is at the core of this program We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is a unique experience we take by heart.
  • An attractive salary, equity and a host of benefits: including lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc.
  • Remote friendly company: up to 2 days of remote work per week
  • One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
  • Be part of one of our Employee Resource Groups created around shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
  • Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
  • We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

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